Six Agencies Will Compete for Lowe’s Work
March 9, 1999 — Six Agencies Will Compete for Lowe’s Work
North Wilkesboro, N.C. — Five agencies will advance along with the incumbent shop in the running for Lowe’s Home Centers’ $100 million account. The shops joining Doner of Southfield, Mich.: Leo Burnett Par Chicago; TBWA/Chiat/Day of Los Angeles; J. Walter Thompson of Detroit; and DMB&B and McCann-Erickson, both of New York. The six will be asked to complete a creative assignment, and will receive $20,000 in compensation. No timetable was available on when a winner would be named.
