Q. Give me some feeling for the "numbers."
A. The numbers are staggering. There are some 30,000 advertising agencies; 7,000 public relations firms; 9,000 direct marketing and sales promotion firms totaling more than 40,000! Not surprisingly, the majority (35,000) has fewer than ten employees. Imagine what it's like for clients getting mailers and calls from just a few of these! That's why it's so hard to get past the gatekeeper and why few return your calls.