Q. How does your process address the issue of agency/client chemistry?
A. Chemistry is a vital element in any great client/agency relationship. After all, people make the relationship work. Clients now search nationwide, even worldwide, for the best agency they can find. In reaching out, some mechanism is necessary to sort qualified candidates and connect the decision makers. Essays and case histories reveal more than facts; they shed light on the agency personality. And in business, birds of a feather like to flock together.