Q. How do advertisers and clients learn about agencyfinder.com?
A. We drive clients and agencies to agencyfinder.com using a well-orchestrated multi-media campaign. We run periodic ads in Brandweek, MediaWeek, ADWEEK, Advertising Age and The Advertiser. We use a multi-page, multi-color brochure to invite selected agencies. We employ a third-party SEO firm to manage our site attributes, and we use PPC at the major search engines.
Our ongoing postcard campaign is directed at companies known to advertise and known to need agencies. We audit our database regularly to identify advertiser SIC categories where we have strong agency representation. We search the media daily for client/agency changes and make direct telephone, fax and e-mail contact. To help get the word out, we're constantly working with technology experts to be certain searchers find agencyfinder.com.
Industry and Internet media find our concept unique, so there's great interest in our achievements. Our publicity includes newsworthy events, successful search awards, and multi-city press conferences along with advertiser and agency seminars.