Q. How does the process work?
A. Searchers begin their no-fee process by registering and defining their requirements. You will have described your firm using some of our 500 database fields -- by agency services, media experience, industry and market experience, employee census, location, billing options, etc. Client needs are defined with those same fields. After a client has stated their needs, our search engine sweeps the database to find only those agencies that meet that requirement.
When the client reduces the matching agency pool to their semi-finalists of 35 or fewer agencies, they go to the anonymous essay and case study section where you have described your creative approach, strengths, philosophy, etc. In essence, the essays function as tiebreakers to allow the client to create a short list.
When they conclude their on-line work, a BPI executive calls the client to confirm and learn anything else that might be useful to your agency. We inform the client which agencies they selected and that we're ready to invite you.