Flash Report – February 07, 2001
This BUSINESS DEVELOPMENT information is for agencyfinder.com Certified Agencies, Agency New Business Executives and agency subscribers. We communicate with registered member-agencies using e-mail.
1. New Search Attributes are LIVE
2. Define Your Smallest Account
3. The New Economy
4. Sample New Business Invitation
5. The Candidate Agencies Grid
NEW SEARCH ATTRIBUTES ARE LIVE:
On February 1st, we went LIVE with our latest addition of search attributes and features. Make certain your agency is found by your ideal client – update ALL your data entry options. (services offered, fields served, market experience, office locations, staff size, essays, latest case histories and more).
Why bother? Here’s a real-world example: This morning, a major pharmaceutical client was searching. They requested a new listing -“Corporate & Promotional Videos.” Sadly,
many missed because their records were not updated. Was that you?
DEFINE YOUR SMALLEST ACCOUNT:
Help avoid wasted time and energy by setting your agency minimums. You asked for it; now you can dictate your smallest client budget (by billings and fees). Not only does this save everyone time, it also assures that the best agencies surface as candidates in a client search.
THE NEW ECONOMY:
Headlines are filled with gloom and doom. Major corporations fail to meet stated expectations for revenue and profit. Extensive layoffs are becoming the norm. Agencies are not immune. The Fed cuts rates. What’s next?
If ever there was a time for clients to find the perfect agency partner to insure that their marketing is working as hard as possible, that time is now. If it’s any indication, new clients registering for searches have increased significantly in the past few weeks over seasonal norms. Getting new business is back with a vengeance! Great new clients don’t come easy. But they do come to those who earn it. We encourage you to continue to look to agencyfinder.com as THE source for quality partnerships. Take a close look at any invitation we send; then decide quickly if you want to proceed. Whatever you do, tell the client or let us know your decision. If there’s anything we can do to improve the process, write us!
SAMPLE NEW BUSINESS INVITATION:
If you haven’t yet received one of our official new business invitations, now is a good time to examine one. GoTo: http://www.agencyfinder.com/about/sample.html
Review those documents and our instructions that accompany the client search description (Client Search Criteria). This mini RFP format guides you to prepare for your no-obligation client telephone interview – all designed to increase the probability that you’ll end up on their short list.
When you’re invited we want you to know, so you’ll hear from us 3 ways – fax, e-mail and phone. Your invitation is sent to the contact shown in our database, so be certain it’s up-to-date.
THE CANDIDATE AGENCIES GRID:
One of the final steps in the clients’ on-line search is to view and then select candidates by reading and scoring their essays. Those client search results are represented by the grid information at this link:
The client’s objective is to narrow this group to 10 – 12 agencies; that’s when we intercept their search, hold our telephone interview, conduct our screening and due-diligence; provide consulting input and then identify the agencies. After that, invitations get sent to that group of agencies.
Hope this helps!
Here’s to a profitable 2001!
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Charles G. Meyst, Chairman/CEO
Business Partnering International, Ltd.
Vantage Place, 4327 Cox Road
Glen Allen, Virginia 23060 USA