Client Search News – January 07, 2002
This CLIENT SEARCH NEWS is for individuals registered @ agencyfinder.com. Forward to those in your company or others elsewhere involved in the advertising or public relations agency selection or review process.
Our Agencyfinder pre-holiday straw poll discovered that clients and agencies alike were in a state of suspended animation – a contemplated pause, an extended period of rest and reflection. But there was also a plan to begin anew when the calendar declared 2002!
Now that we’re here, might we suggest:
1. Step back from your marketing of the past and take a new look.
2. Consider new goals, different objectives, fresh strategies.
3. Include new players, new faces, new contributors.
4. Dare to be different!
If it’s time for a new agency (a fresh marketing partner), think and act carefully. Investigate only those candidates that possess the attributes you
demand. In the final analysis, you’ll select for capability and chemistry. In business, birds-of-a-feather flock together and likes do attract.
Finally, regardless of your size (budget, market-share, employees or locations), be certain your marketing candidates will do for you that which you can’t already do for yourself.
Find perfect candidates @ agencyfinder.com; now beginning our sixth year.
Log in: http://www.agencyfinder.com/advertiser-login.html
Charles G. Meyst, Chairman/CEO
Business Partnering International, Ltd.
Vantage Place, 4327 Cox Road
Glen Allen, Virginia 23060 USA