Flash Report – May 27, 2003
This BUSINESS DEVELOPMENT information is for agencyfinder.com Certified Agencies, Agency New Business Executives and agency subscribers. We communicate with registered member-agencies using e-mail.
1. International New Business Inquiries
2. Nothing Works – So We Do Everything!
3. Gift of Life Air Transportation
4. Shippensburg University Interns
INTERNATIONAL NEW BUSINESS INQUIRIES
Interesting to note that in the last month or so, we’ve seen searches by clients from San Juan, Puerto Rico and the Federal Republic of Nigeria. The Puerto Rican situation is a new tele-communications operation headquartered in Orlando, Florida. Following our process suggestion, the client made on-site agency visits for tours and to evaluate chemistry. That review is down to final presentations by three agencies next week.
The Nigerian review is short and sweet. The client is a non-profit organization founded by the wife of
the Vice President. This search is looking for US talk-show exposure and publicity. The client flew to Washington, DC and met with a handful of qualified agencies last week. The verdict is eminent.
NOTHING WORKS – SO WE DO EVERYTHING!
That was Jon Bond, CEO and prominent new business expert at New York and San Francisco’s kirshenbaum, bond & partners, speaking with me during their participation in our recent agency review for DuPont. Kirshenbaum is an active member of the agencyfinder Directors Club, but as Jon says, “Nothing works, so we do everything!”
More precisely, when it comes to agency new business development, it pays to do almost anything that makes sense. New business is a necessary agency investment; that’s something I came to appreciate during my tenure as Marketing Vice President at Sanders Consulting Group. That was demonstrated time and again by agencies of all size and kind; with any and all specializations. Agency execs that accepted the fact that new business was the lifeblood of an agency normally did all they could to:
1. Get the word out! (Proactive Outreach) 2. Get invitations coming in! (Stuart Sanders calls them Blue Birds; we respectfully call that the agencyfinder process!)
That’s why I’m pleased to announce our strategic alliance with Sanders Consulting Group and our sponsorship of The New Business Institute – their latest offering in new business development tips and techniques. We’ve already sent you one of their agency newsletters; we have a few more to send in the next few months. Make sure your agency is New Business Ready – keep your data fresh and current at agencyfinder.com; then attend The New Business Institute near you.
GIFT OF LIFE AIR TRANSPORTATION
There are times when an organization needs and deserves help. One such organization is Gift of Life Air Transportation, a non-profit that provides no-cost air transport service to patients and families. This Houston-area firm needs public relations and advertising to increase the donations that keep them flying (coast-to-coast). If you have room and time for a worthy pro-bono (or low-fee) account, contact us for more details and an RFI.
SHIPPENSBURG UNIVERSITY INTERNS
Professor Ron Taylor, PhD and Professor of Marketing at Shippensburg University (Shippensburg, PA) says he has some great students looking for intern positions in PA, NJ, MD, DE, VA and NY. They would prefer to be paid, but some may be able to offer their services for experience only. Contact Ron @ firstname.lastname@example.org or call him at 717-477-1680.
Thanks for taking time to read this; we look forward to getting you face-to-face with a great prospect.
Charles G. Meyst, Chairman/CEO
Business Partnering International, Ltd.
Vantage Place, 4327 Cox Road
Glen Allen, Virginia 23060 USA