Heavy machinery manufacturer requires integrated agency

Written by Mike Bawden on . Posted in United Kingdom/EU

To support the European arm of a group of companies and in particular the HQ and European Manufacturing plant in Worcester. In late 2009 (Sept-Dec) there are two major sales promotion projects to be supported by an integrated marketing strategy, promotional materials and sales tools. On average there are one or two major projects each year and 3 or 4 small-medium projects. We require a one-stop shop single supplier to build a long term relationship with. We must have an agency within less than one hour’s drive from Worcester. Editorial PR, web design and exhibition stand design are not included in the brief (although there is communication with and some contribution to those areas). Included areas of responsibility: Corporate style guidelines, general branding, advertising design online and in print, direct mail design for email and print, display design in small and large format: Examples of scale involved: – DM print quantities from one-offs to 58,000pcs – Graphic printing from table place-seetings to large format photographic print up to 35mx6m (recent example) – Budget £250,000 p.a.

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