We have an ongoing relationship with the good folks at Robert W. Baird in Milwaukee. Each quarter, they and we poll marketing firms for a “look forward.” Our entire database of registered agencies are welcome and entitled to participate; they are also entitled to the full report when it’s available.
In this case, thank you to the marketing and advertising professionals who participated in this survey. The color and depth of the additional commentary adds to the overall quality of the survey and their ability to interpret the results. Of note, the AgencyFinder partnership contribution was down at 23 responses to the overall pool. The more that contribute, the more meaningful the results and the ability to predict what’s up ahead! Join in next time … On this report, Baird remarked “Your group was slightly below the overall agency category in 3Q11 but their expectations for 4Q11 and both 2011 and 2012 remain higher. ”