The agency we select does not necessarily have to have a lot of healthcare experience. As a top tier medical center, people from around the world contact us when they are making major life/health treatment decisions. So an agency that has experience in other big life decision markets such as travel/tourism, higher education, commercial real estate, corporate consulting, and wealth management/banking — where clients all have other very good options (aka our competition) would be valuable. We are not looking for a big agency, but prefer a small to mid-sized agency where we will be one of the larger clients and get the personal service of the agency leadership. Budget $1MM – $2.5MM fees, production & media.