AgencyFinder is managing a review for an upper New York State B2B manufacturer of productivity tools for the office. This company has been in business over 40 years; catalogues more than 2,000 sku’s, has a positive reputation with a large “direct” customer base; has a domestic website traffic ranking near 100,000 and has introduced a new product they see as the Coca- Cola item they’ve been searching for. They created it, make it, own all rights, have unusual technical capability in its manufacture and have good sales momentum already under way.
They want a marketing partner capable and willing to explore all techniques and media alternatives including ad creation, ad placement, ad marketing theme development, video creation, public relations campaigning, trade show support and social networking among other ways for effective product storytelling. They are wide open to ideas for anything that will work within their established factory-direct-to-end-user marketing distribution profile. By example, their existing website uses extensive demonstration videos.
They speak of a lasting long term relationship with a business-to-business market savvy firm who can quickly grasp what they have and bond with the vision they have for their new product.. They’re looking for a marketing partner to generate national attention for their new product line. The product almost sells itself, so frequency of exposure to the widest targeted audience is the game. They have hundreds, more like thousands of other products that will benefit from the new efforts, but for now, they have their own budget and it’s not part of the assignment. They used our pull-down tool to identify their beginning budget between $100,001 and $250,000 (fees, production & media), but it’s their intention to grow this advertising story-telling investment quickly and strongly as soon as they feel comfortable and confident in the agency’s creative effort, quality, understanding, work ethic, attitude and dedication to their goals. A few initial factory visits are anticipated to establish understanding and rapport, but anticipate rather quickly that client/agency communication and subsequent work can be done remotely.