1. What’s our Value to a Registered Agency? Let’s ask them …
2. Did You Get Our E-Mail That Announced – “New Client Interest in Your Agency”
3. Need More Clients? Watch for Your PitchCast Invitational Brief
4. Our Service is Nothing Without Clients – Watch their lips …
5. Recent Agency Business Awards
6. Is it Time to be Fee-Paid?
WHAT’S AGENCYFINDER’S VALUE TO A REGISTERED AGENCY? LET’S ASK THEM …
We recently posted volunteered comments from some of our registered agencies. They run the gamut from large to small; East Coast to West Coast. I’m sure you’ve wondered how others agencies fare, and the results are as varied as their profiles. Read them yourself. Real comments from real people at real agencies – identified! Here are just a few quotes that get to the heart of our service:
A. The leads that come from AgencyFinder are more than leads; they’re introductions, from a respected source directly to the decision maker who has had the opportunity to review our profile and is ready to accept dialogue on a specific engagement, not a hypothetical wild goose chase.
B. Our experience with AgencyFinder is they bring together partners who are matched well with each others needs, experience, expertise and most importantly, expectations.
C. I would absolutely recommend AgencyFinder to anyone on either side of the desk (client or agency) that is looking for a responsible, reliable partner who can bring significant value to the marketing and advertising process and efforts.
DID YOU GET OUR E-MAIL THAT ANNOUNCED – “NEW CLIENT INTEREST IN YOUR AGENCY”
Le me explain (the message is rather important). When a searching client is nearing the end of what they can do online, they’re encouraged to continue until they’ve cut the candidates to 35 of fewer. We contend that’s more than enough to evaluate. At that point, each agency in that pool (35 or less) are sent that e-mail. These aren’t sales probes, they’re legitimate notifications of client search activity. Their meant to give you a chance to “fine-tune” your profile in anticipation of their closer look. The e-mail reads in-part …
We thought you’d like to know that your agency was just selected in the preliminary roundof a new CLIENT SEARCH. Since we started tracking such invitations on DATE, your agency has made it to this stage XX times.
Budget: $YYY – $XXX
Fields Served: Travel,
Client Location: City, State
In this instance, your agency was selected in part based on your listed previous experience.
Take a look at how your firm will appear to this client. Click on the link below and then enter your User Name and Password. If you find any errors or omissions in your report, fix them immediately. If you’re already fee-paid it confirms that. If you need to re-up at the $500 initial installment, it reads: Our records indicate your agency is not fee-paid at the $500 minimum. If you wish to be considered as a candidate in this review, please make that payment now. Do so by credit card or agency check at this link:
NEED MORE CLIENTS? WATCH FOR YOUR PITCHCAST INVITATIONAL BRIEF
We added a new feature for 2012 … PitchCast Agency Reviews. Here’s what we have to say. “We’ve blended our precise search algorithms and PitchCast invitations. Clients register and search as always. For each search, staff consultants subject clients to rigorous interviews and vetting. A descriptive but anonymous client brief is prepared from the clients initial outline. Appropriate additional agencies are sent a detailed PitchCast Invitational Brief. This way, if an agency didn’t surface in the search itself, there’s still an opportunity for the agency to “battle their way in!” But you need to keep your eyes open for these e-mails.
When your agency identifies a PitchCast invitational brief in your sweet-spot and you want to qualify to participate in that review, you’ll need to act promptly. Your profile must be current, your Power Index (AFPI) should register 90+, you may be asked to author a special PitchCast Essay within your profile, and you need to be fee-paid at the $500 level. When that’s the case, let us know by responding to our e-mail notification.
When your agency makes the next cut and you’re invited at the clients request, our long-standing process prevails. Your agency is entitled to its no-obligation due-diligence client telephone interview. If or when your agency chooses to become a Contender, any open balance needs to be resolved by stated deadlines. See North American Membership options
OUR SERVICE IS NOTHING WITHOUT CLIENTS – WATCH THEIR LIPS …
Like it is for our agencies, there needs to be something in it for a client to use our service – and at that, that means choosing not to do it alone or not using a paid agency search consultant. Let them tell you “what’s in it for them!” here at Advertiser Testimonials.
RECENT AGENCY BUSINESS AWARDS
Curious what’s been going on? When we can post them you’ll find then here:
IS IT TIME TO BE FEE-PAID?
Our AgencyFinder agency new business service isn’t free and it never was. In a way it’s the e-Harmony.com or Match.com of the advertising industry, at least from the standpoint that our fees, like theirs, pay for “opportunity introductions.” Like theirs, our fees aren’t a function of victory nor are their’s based on a kiss or physical embrace. Ours are meant to be paid in order to activate your profile, to let you be found in a search, to be invited or introduced to a client and hold your “due-diligence” phone interview. All that for your $500 initial installment.
Some ask us – “What happens if we aren’t paid?” We answer – “You’ll see it happening all around you, but you’ll be outside looking in!”