1. To All Our Friends Affected by Hurricane Sandy
2. The First Day of the Rest of your life is Wednesday November 7th
3. Pre-Holiday Cheer – Hurricane Sandy to Cost Ad Industry $500 Million
4. He or She Who Looks Out for Themselves – Watch for Our E-mail Campaign
5. Oh Great; One Month Until They Regulate the Internet
6. Being Fee-Paid Might Make Sense if You’re Not
7. Check Out Our PitchCast Activity
TO ALL OUR FRIENDS AFFECTED BY HURRICANE SANDY
To all the victims of the storm, in your offices and at home – we wish you health, shelter, warmth, water, food, electricity, gasoline and a speedy recovery. We also wish you success and efficiency dealing with those you’ll need to depend on to make you whole again. Here’s to a quick restoration …
THE FIRST DAY OF THE REST OF YOUR LIFE IS WEDNESDAY NOVEMBER 7TH
It should come as no surprise – Tuesday November 6th is election day. Please be sure to exercise your right to vote; your destiny and those of millions depend on you to do so! It’s sure been a long slog for both candidates. Word from our agencies across the country is that most folks have been in a holding pattern. Holding off on major decisions of many types, but particularly those that have anything to do with advertising and marketing. We’re hearing two schools of thought from our agencies and advertisers alike as it relates to the B2B marketplace:
1. If Obama is re-elected many small and medium-sized business owners will ask “Now what?” But then, invariably with a significant delay in time, they’ll bite the American bullet to dig themselves out and forward. For the moment at least, they will again demonstrate the good-old American spirit. It remains to be seen what the long-term future holds …
2. If Romney wins, those same small and medium-sized business owners will claim to see the light. Their enthusiasm for moving forward and getting on with business will happen quickly. It remains to be seen whether that enthusiasm and encouragement will do the trick.
What’s been your view? How do you see business starting November 7th?
PR-HOLIDAY CHEER – HURRICANE SANDY TO COST AD INDUSTRY $500 MILLION
Last week after Sandy had passed, AdAge ran their story with this lead – “The climate for growth among U.S. ad companies had already been looking stormy for the second half of 2012, and now, Hurricane Sandy is leading to a worsened outlook.” In case you missed it, the story continues here: http://adage.com/article/news/analyst-hurricane-sandy-cost-ad-industry-500-million- revenue/238067/
This morning there’s an updated story with this lead: “The effects of Hurricane Sandy will reverberate for weeks as marketers and agencies across more than a dozen states tally storm-related losses and make up for lost business days.” Read it all here: http://adage.com/article/news/sandy-s-wake– cost-adland/238129/?utm_source=daily_email&utm_medium=newsletter&utm_campaign=adage
The old saying “new business is the lifeblood of your agency” is still true today. In hard times, my experience as a new business consultant shed light on the fact that agencies ultimately chose to let their formal new business process slip away or drift into disrepair. With all the roadblocks ahead, this isn’t the time to let your guard down … call us to chat about your options!
HE OR SHE WHO LOOKS OUT FOR THEMSELVES – WATCH FOR OUR E-MAIL CAMPAIGN
We’ve been preparing for quite some time now for a fall 2012 e-mail blitz. Had it not been for the debates and the election, they would have been out by now. With agencies going out of business or shrinking to survival size, we’ve got room for some fresh thinkers, for agencies that are actively seeking new clients and have the time and resource to do so. We’re scheduling a series of 3 messages, and although we’ve tried not to duplicate, you might receive one yourself. If you do, smile when you recognize an old friend, and if appropriate, forward to someone you know that might benefit.
OH GREAT! ONE MONTH UNTIL THEY REGULATE THE INTERNET
Just ran across this cheery bit of news that would surely impact our industry (had you heard the rumblings?) The story begins “Better enjoy Facebook while you can. A U.N.-sponsored conference next month in Dubai will propose new regulations and restrictions for the Internet, which critics say will censor free speech, levy tariffs on e-commerce, and even force companies to clean up their e-waste and make gadgets that are better for the environment.” Read it all here: http://www.foxnews.com/tech/2012/11/01/one-month-until-regulate-internet/? intcmp=obinsite#ixzz2BI492ClJ
BEING FEE-PAID MIGHT MAKE SENSE IF YOU’RE NOT
Technically our AgencyFinder new business service is a membership situation. Pay up-front and you’re fee-paid for 12-months. That means all the client invitations you can handle for no additional charge. Our service isn’t free to agencies and it never was, but it is offered to searchers (clients/advertisers) at no cost. In a way it’s the e-Harmony or Match.com of the advertising industry, at least from the standpoint that our fees, like theirs, pay for “opportunity introductions.” Like theirs, our fees aren’t a function of victory nor are their’s based on a kiss or physical embrace. That’s a different profession with much higher rates. Our dainty $500 is meant to be paid in order to activate your profile, to let you be found in a search, to be invited and introduced to a client and hold your “due-diligence” phone interview. All that for your $500 initial installment.
Some ask us – “What happens if we aren’t paid?” We answer – “You’ll see it happening all around you, but you’ll be outside looking in!”
This e-mail isn’t to say you’re NOT fee-paid, but I am inviting you to become fee-paid if you’re not. Not certain? Reply to this e-mail and ask.
CHECK OUT OUR PITCHCAST ACTIVITY
PitchCast is a short synopsis of select and recent new business registrations with AgencyFinder in North America and the UK. Read the description, then if you see an opportunity you think looks right for your agency, make sure your profile is up-to-date and accurate. If your firm is particularly qualified, you might also drop us an e-mail to explain. This is a summary page on our website and not the same as the PitchCast Invitational Brief.
Check it out here: http://www.agencyfinder.com/category/pitchcast/