They’re a global leader in the design and development of high-quality, reliable and innovative clinical diagnostic equipment and information management systems. They provide laboratories with tools, service and support to meet constant challenges of increasing demands and decreasing resources. They want an agency with experience marketing “support services”, ideally technical support services to hospital laboratories. They want to build awareness of their services with existing customers, educating them on the value of those after-sale services and creating value in the minds of all stakeholders, including hospital laboratory management and instrument operators. Their Mid-west location puts them within easy-reach of many fine qualified agencies. Initial Budget in the range $100K – $250K.