1. How to Integrate Your Local Search With AgencyFinder.com
2. New Database Elements are On Their Way – Please Comment
3. How’s Business in Your Neck-of-the-Woods?
4. What Did You Do With the Last 2 Weeks in December?
5. What’s with This “New Client Interest in Your Agency” E-Mail?
6. Start 2014 in the Affirmative! Being Fee-Paid Makes Sense
HOW TO INTEGRATE YOUR LOCAL SEARCH WITH AGENCYFINDER.COM
With the advent of Local Search at Google, things changed dramatically in the SEO universe. If you’re an agency with a single location and you’ve made the necessary tweaks to your website, page titles and keywords that make it clear you’re in CITY, USA, then you’ve done what you can to be found. But are there enough potential clients in your neck-of-the-woods to satisfy your new business acquisition requirements? In most cases – NO.
Clients conducting an initial agency screening often search for “advertising agencies.” Google sees that as a search for a brick & mortar business, so they rack up local agencies. That’s not helping your firm if you’d like to be found by a desirable client in your sweet spot more than 300 miles away. How does that client find you? They find you through your AgencyFinder profile. With our database of agencies we’re found in all the major city-centers. Let us do what we can for you. Be certain your profile is current and fee-paid.
NEW DATABASE ELEMENTS ARE ON THE WAY – PLEASE COMMENT
We’re planning some sweeping changes to our database profile field elements. Eliminating some that few have used or claimed; then adding new ones that reflect the dramatic technology changes in our industry. When that time comes (we’ll give you adequate notice) you’ll want to login and make appropriate adjustments. What you claim is what you’re found for.
If you have suggestions for additions or deletions, please drop me an e-mail entitled Profile Data Elements. Thanks!
HOW’S BUSINESS IN YOUR NECK-OF-THE-WOODS?
Our universe is bigger than our back yard. So when the press reports the economy is improving, that information often clashes with what we hear from our agencies far and wide. It’s hard to reconcile against reports of bankruptcies or agency closings (we know that with disconnected phones and e-mails that bounce!).
Help me with some crude research … how’s business in your neck-of-the-woods?
WHAT DID YOU DO WITH THE LAST 2 WEEKS IN DECEMBER?
That was one of the longest non-productive down-times we’ve seen in some time. One juicy client registration in particular on December 30th went unresponsive until January 7th. As we always do, our attempts to connect, first by e-mail, then by phone went unanswered. We audit each client before you hear about them, and we didn’t want to be obnoxious, but come on! Good news – we finally got an affirmative response January 7th. “Been on extended Holiday and needed to catch up!”
What were you doing?
WHAT’S WITH THIS “NEW CLIENT INTEREST IN YOUR AGENCY” E-MAIL?
From time to time (and often we hope) you’ll see these e-mails. They’re not bogus; they’re triggered by a client’s real search. When a searching client is nearing the end of what they can do online, they’re encouraged to continue until they’ve cut the candidates to 35 of fewer. We contend that’s more than enough to evaluate. At that point, each agency in that pool (35 or less) is sent that e-mail. These aren’t sales probes, they’re legitimate notifications of client search activity. Their meant to give you a chance to “fine-tune” your profile in anticipation of their closer look.
It’s not an invitation so you’re not asked to accept or decline; you’re just meant to “tidy up” if your profile needs it. Here’s what those e-mails look like. They read in-part …
We thought you’d like to know that your agency was just selected in the preliminary round of a new
CLIENT SEARCH. Since we started tracking such invitations on DATE, your agency has made it to
this stage XX times.
Budget: $YYY – $XXX
Fields Served: Travel,
Client Location: City, State
In this instance, your agency was selected in-part based on your listed previous experience.
START 2014 IN THE AFFIRMATIVE! BEING FEE-PAID MAKES SENSE
AgencyFinder is a membership situation. Pay up-front and you’re fee-paid for 12-months. That means all the client invitations you can handle for no additional charge. In a way it’s the e-Harmony or Match.com of the advertising industry, at least from the standpoint that our fees, like theirs, pay for “opportunity introductions.” Our affordable $500 Registration Fee is meant to be paid in order to activate your profile, let you be found in a search, be invited and introduced to a client and hold your “due-diligence” phone interview. All that for just $500!
Some ask us – “What happens if we aren’t paid?” You’ll see it happening all around you, but you’ll be outside looking in!
This message isn’t to say you’re NOT fee-paid, but I am inviting you to become fee-paid if you’re not. Not certain? Reply to this e-mail and ask.