Women’s high-heeled shoes are fashionable but generally not comfortable for extended walking. This manufacturer has developed and “invented” a new shoe technology designed to significantly extend the wearer’s comfort. Sales will be made direct-to-consumer. The client is looking for public relations services from a firm with women’s fashion-category experience, and preferably with shoe marketing experience; then expert in social media. Thinks that firms in the greater New York area are best candidates. Initial budget plans to be up to $100,000. Is that something your firm would like to do?