The client is a manufacturer of a market-focused tablet and mobile app that allows for browsing, ordering and payment by credit card. The company is an established business with many North American subscribers. With its interactive capabilities, the client has also built a media network; a digital media platform for partners to create engaging experiences at the point of purchase.
Will hire PR agency of record to achieve the following objectives over a 12 month period. Establish “X” as an industry leader Combat “L”, our largest competitor in the press. Drive awareness of the “X” brand and product innovation. Position our CEO as a thought leader in the appropriate technology space. Create social media messaging and manage online community. Desire experience in computer software, computer systems and design and Dot.com (primarily internet and start-up). 12-month budget $180,000.