You heard right … and this is a somewhat complicated situation. A management consulting firm is working with a fashion merchant where it’s been decided that their existing and highly interactive website needs re-doing. (Personally, I like what they have already). However, the edict is for a major redesign. With all the SKU’s and product photos, then the “this & that” of a woman’s fashion site, there’s much to be done by re-launch in late August.
The management consulting firm has been asked to front-end the agency search and we’ve been asked to do the search itself. Specifically looking for prior women’s fashion and women’s accessories experience; then heavy-duty web site design and development. Budget pegged initially approaching or exceeding $500,000.