We are looking for an agency that understands high-tech B2B advertising. Motion controllers and PLC’s are niche product lines. Our customer profile is the OEM that designs our products into their systems from the design phase. We must appeal to the engineering mind. We want to start with online and print advertising and some PR and move on from there so we now need a full-scale agency. Agency location is less important than category experience. Planning to spend $200,000 plus for media and agency fees.