Can you use ONE WORD to describe the biggest challenge facing Marketing today?

Written by ChuckMeyst2015 on May 15, 2014. Posted in Blog Posts, Business Development

I suspect you’ve seen this posting on LinkedIn; it’s been up now for more than a month. In the beginning it was fun as well as interesting to see what industry leaders had to say. But then it started getting old …

The respondents made it obvious why marketers were having problems. If our industry’s “finest” couldn’t even READ (as in – it says can you use ONE WORD (not two or a sentence you fools!), then what hope is there to reach the general public … And the postings go on and on; when will the pain ever end? Moderator – please hit the Kill Switch! This suggests all our messages (even in the B2B environment) need to be directed to the LOWEST COMMON DENOMINATOR.

Any comments?

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Can you use ONE WORD to describe the biggest challenge facing Marketing today?

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