Idyllic West Coast Port City Seeks Extensive Tourism Marketing Services

The “City” is requesting proposals from qualified professionals/firms to provide tourism marketing services as part of the ongoing implementation of its adopted Strategic Tourism Marketing Plan. Tourism is a main component of the City’s Economic Development Strategy, as well as the General Plan. It is an important topic and customer source for many businesses, organizations, and stakeholders.

The Plan, completed in 20010, states the “City” is a focal point for dining, shopping, California history and art, set in a beautiful waterfront location”. Per the Plan, our primary target audience is Northern Californians on a day trip, particularly women over age 35, families, and households with above-average incomes. The website enforces that brand and is intended to provide all necessary information for visitors to plan their trips. Some advertising is currently placed with local magazines, and there is one digital sign-board.

Scope of Services may include: Marketing- Content/support. Provide technical assistance to other tourist-serving organizations regarding their marketing, events, and cooperative efforts. Publicity, including writing and distributing press releases, generating and placing feature stories with media outlets, outreach to local freelance writers, and tour operator outreach. Review co-op and other opportunities and other tourism promotional opportunities. Monthly e-newsletter. Client/Community/Public Liaison- Respond to routine Client requests. Attend Client meetings in person. Attend additional meetings of public bodies or community organizations Respond to community citizens and groups inquiries. Media Buys/Advertising- Develop advertising plan. Develop creative content for Client’s approval. Implement advertising plan. Budget: TBD