- How Have Clients Been Finding Your Agency? What’s Been Connecting You With Prospects?
- Some Simple But Critical Agency New Business Quick Fixes
- Special Two-For-One Offer Expires Friday July 31, 2015
- The Joy Of The Summer Intern – What To Assign?
- When Did You Last Update Your Profile?
HOW HAVE CLIENTS BEEN FINDING YOUR AGENCY? WHAT HAS BEEN CONNECTING YOUR WITH PROSPECTS?
I’ve got a question so stay tuned. The set-up: Each day we’re bombarded with e-mail offers of “lead generation.” More than enough to make your head spin and question what you do already. They all use some combination of social media (Facebook, LinkedIn, and Twitter) or offer to automate something on your behalf. One or some of those must work, right? I’m wanting to know.
Just remember that a lead in their world is a company that meets whatever criteria you gave them for what constitutes a “perfect” client. But also remember this is a one-sided proposition. The lead didn’t pick you yet, you haven’t been screened by them against their criteria, and so in the ever-evolving world of misleading expressions, their lead is a prospect, nothing more.
Here’s my point: Everyone wants more “opportunities” but something must be working for you. That’s my question (for an upcoming article). How have clients been finding your agency? Drop me an e-mail to identify what works. i.e. – organic, referrals, blogs, Google, Yahoo & Bing, mailing & calling, bulk e-mails, Redbooks, The List, Ad Forum plus any of the agency new business services. I won’t identify your agency – just need your input.
SOME SIMPLE BUT CRITICAL AGENCY NEW BUSINESS QUICK FIXES
As we telephone and speak with our registered agencies, we experience areas where a quick-fix would make all the difference. Consider the following and implement as you see fit!
a. Your Contact Us Page – beyond your fill-in-the-blank templates, be sure to show your firm’s physical information. Name, address, phone, fax, e-mail. No prospect wants to provide information to an agency that could be thousands of miles away, or in a location they deem unacceptable.
b. You need a Team, Staff, Leadership or Founders Tab with data. Best to have photos of everyone (unless you’re McCann, etc.) with name and title (don’t make them click to find out) and if you see fit, a clickable link to a short bio.
c. If you use an automated phone-answering system, make the first choice – “If you’d like to speak with us about handling your account, press #1” Then proceed with the others. If the caller can’t reach their intended party, if you offer the “Operator” option, be sure that extension is always covered with a real person. Rotate through more than one if necessary. Nothing presents disorganization better than voicemail on the Operator extension!
SPECIAL TWO-FOR-ONE OFFER ON MANAGER PLAN AND EVP BUSINESS PLAN EXPIRES FRIDAY JULY 31, 2015
In case you missed it or put it aside to do later, later has come. We’re offering a two-for-one deal on the Manager Plan ($500 gets you two years) and the EVP Plan (Same $2,995 two-for-one deal) Go here for details. If you have some discretionary funds for new business, the EVP Business Plan is the best we’ve ever offered. Questions? Please call.
THE JOY OF THE SUMMER INTERN – WHAT TO ASSIGN?
Summer is great time to bring in talented, motivated and industry-educated Millennials to do what you couldn’t get done otherwise. But caution, not a great idea to put them in “live stream” contact with prospects. A prospect is a treasure, worth their weight in gold, and so easy to bungle! The old expression “you never get a second chance to make a good first impression” applies here. Let them do research, help compile lists, but “no touch” on prospect (probably even clients.)
Interns are often told – get us listed at every new business site you can find! (Wrong!!!) Garbage in/Garbage out applies here. You don’t want someone with no intimate knowledge of your firm creating a profile that the world can later see. New business websites need legitimate data from someone with authority and someone who knows.
WHEN DID YOU LAST UPDATE YOUR PROFILE?
Here’s what our records show: $LASTUPDATE If that’s been more than 6 months, login http://www.agencyfinder.com/agencies/agency-login/ and make your updates and corrections. If you’d like our input, drop us an e-mail or telephone. If you’re new at “new business”, I always enjoy talking with anyone new to that assignment. Call me Toll Free – 1-877-XFINDER
ACTIVATE OR UPGRADE YOUR PROFILE: http://www.agencyfinder.com/agencies/agency-login/