Ridiculous you say? I would agree but when you take a close look at many agency new business services, they’re not far from suggesting that. On local radio, I hear ads for web services suggesting that all a business need do is let them know how many “leads” they want per week and they will deliver. Can you imagine! Now let’s define a lead. Their lead is NOT someone ready to hire YOUR firm now; their lead is NOT prequalified and their lead is NOT someone who has even talked with this lead provider. Here’s what I call a lead … My friend Russell went to lunch yesterday at McDonalds. Sitting quietly by himself, he couldn’t help but hear what’s being said at a nearby table for 4. They’re not too happy with their agency; they talk about looking around. He listens to hear who they work for; when he learns he writes it down. Then he called the President of a local agency he knows and told him the story. That’s what I call a lead.
Here at AgencyFinder, our registered agencies have been getting invitations to speak with vetted and qualified advertisers for years. Those advertisers were ready to hire an agency and they had a pretty good idea what the agency should look like. Agency invitations go to those where their profile meet the client specs. Our agencies get “invitations” or as the dictionary says – a situation or action that tempts someone to do something or makes a particular outcome likely. Don’t find yourself doing business with a lead machine.