- We Can Audit Your Profile & See Who it Attracts. It Won’t Cost You; Shall We?
- Want to Discover Which Clients Have Already Checked You Out?
- The Most Important New Business Person at Your Agency
- GIGO – Garbage In; Garbage Out – It’s Still an Issue
- Turn Up the Volume
WE CAN AUDIT YOUR PROFILE & SEE WHO IT ATTRACTS. IT WON’T COST YOU; SHALL WE?
When agencies registered in the past, they understandably wanted some idea of what search traffic they might expect. The best we could do at that time was look at their completed profile and take an educated guess based on what was there. Then our webmaster proposed an ingenious solution – we run the content of your profile against all searches during the previous 12-months and generate a report, and we’ll share that with you. This offer is for those with a completed and approved profile with a Power Index greater than 85. Drop me an e-mail to say yes.
WANT TO DISCOVER WHICH CLIENTS HAVE ALREADY CHECKED YOU OUT?
It’s happening right under your nose! It doesn’t sound a ringer or blow a horn, but our system does note and document when any client search brought your firm to the surface. I can’t offer a clickable link, but it’s easy to get there.
Login to your account as you would always do. You land on Registered Agency – Record Maintenance. Click at #15 – Agency Search Activity Detail and there you are. That report shows date, budget, Fields served, and client location.
That’s the traffic your profile is generating.
THE MOST IMPORTANT NEW BUSINESS PERSON AT YOUR AGENCY
Put to an open vote, I can already hear the scramble at your agency. I certainly expect your Director of Business Development to rush to the front to make a claim (unless he/she is already on the phone); if your firm is on the small-size your agency president might lay claim. But I say NO to those and many others. I assume you have a glorious website, you’ve optimized and rationalized, and your PPC is spending as intended. Bottom line (and supported by analytics) is you have satisfying inbound traffic.
Now it’s either a Homerun or a Zip-Zero. Your most important new business person at the agency? Your telephone system! The prospect decides to call your agency. In the majority of cases, they reach the infamous “Voice mail Announcement.” Most commonly they hear “Thanks for calling X Agency. If you know the extension of the party you’re trying to reach, enter that now.” What they don’t often hear is “If you’re interested in exploring a working relationship with us, enter extension 101. If they do happen to know the New Biz extension or that of the CEO, if those parties aren’t able to pick up, they may be offered this option for an emergency – “here’s my cell phone number, give me a call.” They follow instructions only to hear – “Sorry I can’t get to the phone; please leave a message.” I often wonder just how much client business is lost when you allow it to drop into the hands of “The most important new business person at your agency.”
GIGO – GARBAGE IN/GARBAGE OUT – IT’S STILL AN ISUE
Modestly speaking, AgencyFinder.com is the most powerful, precise 24/7 New Business Service (i.e. – On-line Search Consultant) on the Internet. When you built your profile we gave you more than 500 data fields to select from, to advertise and broadcast the breadth and depth of your agency attributes; then 7 – 500 word essays, a Case History and a private client list.
Because that’s the case, we can match clients to appropriate agency candidates to the nth degree – but to do so we need your help and consideration. Please keep your profiles current, up-to-date and accurate. If you click and claim it, you can be found and matched for it. If things have changed, go in and de-select some items. We don’t want to take your valuable time to manage a miss-match, but when it happens, we’re also taking the client’s time and ours as well.
TURN UP THE VOLUME
Would you like to see more activity? Agencies paid at the Manager Plan Level take precedent over those that aren’t. Paid agencies can also benefit from AgencyFinder.com counsel. If you’d like to turn up the volume, upgrade to Manager Plan level and do so here: UPGRADE TO MANAGER PLAN: http://www.agencyfinder.com/agencies/plans-and-prices/