Bill Crandall, Founding Partner & Chief Marketing Officer, Steadman Crandall Business Development LLC
With over 35 years of brand marketing, agency, and new business development experience, Bill founded SCBD in 2014 as a new alternative resource for relatively smaller agencies and companies looking to grow and level the playing field against their larger, better financed competitors.
One thing, among many, that separates SCBD and Bill from most of other new business development consulting competitors is a rare combination of both client and agency experience.
In the course of Bill’s highly diversified marketing and agency account management career, he has worked for agencies such as Ted Bates Worldwide, IPG’s SSC&B:Lintas and Campbell-Ewald Worldwide, Scali McCabe Sloves, Earle Palmer Brown, and Della Femina. Client brands have included Bubblicious and Trident gums, Bayer Aspirin, Friskies and Purina pet foods, Mennen personal care, Nabisco, Perdue Farms, Castrol motor oil, JVC consumer electronics, Sheraton and Marriott hotels, Jordache and Bill Blass fashion, apparel & accessories, U.S. Navy Recruiting, and the New York Metropolitan Transportation Authority (MTA), et al.
Since moving 100% into the new business development space about 15 years ago, Bill has brought his agency employers and new business consulting clients into some very big client rooms: MasterCard, Estee Lauder, AOL, Time-Warner, SONY Music, BMG Entertainment, Procter & Gamble, Kraft Foods, Dole Foods, Kellogg, General Mills, Colgate-Palmolive, Pillsbury, Sara Lee, ConAgra, Clorox, Frito-Lay, Heinz, Quaker Oats, Café Metro and Fresh&Co fast-casual restaurants, and most recently, Steve Madden footwear & accessories. The list goes on.
Bill received his BBA in Marketing, on academic scholarship and with honors, from Hofstra University and completed his MBA degree program at Hofstra’s Zarb School of Business. Post-graduate Executive Program studies in global branding and finance were completed at the University of North Carolina’s Kenan-Flagler Business School. Bill was elected to the Hofstra University Zarb School of Business Advisory Board, Marketing & International Business, in 2014.
Inquire and contact at: www.steadmancrandallnyc.com