This West Coast investment firm is seeking a branding agency to help refresh their brand to prepare for their next phase of growth. Their RFP and our RFD will provide key background information, goals for the brand and the company as a whole, and qualifications seeking in a brand/marketing partner. Founded in 2015, they’ve outgrown their original “tech startup” brand and brand voice and have become a platform that has helped investors generate interest from over $1.5 billion in real estate loans.
They’ve become the leading company in their market and have a very bright future. They’re ready to transform from their original brand – a humble, young, cool, disruptive tech startup located near the ocean that relied heavily on the reputation of those involved to build credibility and trust – to a trusted market leader who leverages innovative technology and a strong track record to democratize investment in one of the largest markets in the world. They currently have no brand or marketing agency relationship. Budget: nominal $100,000 in fees