Successful Marketing Partnerships: Advertiser Testimonials
Mike Inman, Former Head of Global Procurement
MGM Resorts International
The anonymity of the process assures only a highly qualified list of potential agency partners are considered without having to respond to unsolicited phone calls or e-mails from agencies going to every VIP in the corporation.
The process is easy to follow and manage with a clear sequence of steps associated with a detailed time line. The task of defining prospective agencies does not become overwhelming as the recommended checklists help to focus on objective criteria set against a predetermined set of requirements.
The process has proven successful for us as we have connected with an agency that has exceeded our expectations by keeping us ahead of the myriad of ways consumers need to be reached in today’s digital environment.
I would highly recommend using the AgencyFinder connection when seeking to partner with an advertising agency best suited to help grow your business.
Patrick C. Anello, Director of Marketing Services, Home Products
Wahl Clipper Corporation
Your staff was always available to answer questions and had a lot of useful info and insight to help us make an informed decision. Because it’s hard to find a database of potential firms, most of our agency leads come from word-of-mouth or cold calls. I prefer to see samples of work to gauge if the firm is a true fit for our brand and AgencyFinder gave us a wide variety to choose from.
The initial agency telephone interviews were very helpful; that gave a great foundation to build a relationship, and the agency visit and tour was very important too; it let us see the agency’s operations first hand and meet other staff members we normally would never meet. We were able to see equipment, samples of work, talk to the creative directors, etc.
After the initial introductions, I think it’s up to us and the agency to see if there’s chemistry on both the personnel level and creative level. What more might we want? Maybe more information on the agency’s capabilities and some up-front work. Maybe a portfolio, past clients, principal bios, etc, not just what is on their website.
Alpine Electronics of America
The initial telephone interviews were critical as they really helped narrow down the candidates from 11 to 5. Then, taking a road trip to the agency’s offices and touring them provided a much more in depth understanding of their team makeup and personalities. Remembering that I spent a lot of time with past agencies, it was critical that we met the teams in person so that we could determine whether we “clicked” or not. All in all, I felt the process was not only objective but comprehensive for what we were looking for. We have now just begun the process of immersing the agency into our world and are excited about what the future holds.
Dana E. Quillen, Vice President of Sales and Marketing
I greatly appreciate your AgencyFinder efforts for finding PR firm for us and for your real attempts to make things going. I would thank you for all, for your involvement and for your care, you had definitely done much more than just finding PR firm for a customer.Zecurion is an award-winning, global enterprise security company that fights insider threats at multiple levels with its products: Zgate, Zlock and Zserver Suite. Its software secures and protects confidential data at the server level with patented “adaptive multithreaded encryption” technology, and provides companies with unparalleled control over peripheral devices, as well as information sent across the network.
Alexey Raevsky, CEO
Having wasted nine months trying to find a suitable advertising firm ourselves, you were able to identify several good potential advertising firms quickly and effectively. Your process, personal guidance and expertise made it happen. Our new firm is great and we are achieving our adverting goals
Because of what we sell and our desired advertising needs, we required a special firm. Profitability at Work is a successful, small company whose clients are large corporations, mostly Fortune 500 companies. The decision-makers for our services (customized business acumen training for current and emerging mangers) are usually at the senior leadership level. Combine these factors and a desire to better promote our services using both inbound and outbound promotion, we needed help finding the right firm – a firm with the talent, right chemistry and know-how to help us. With AGENCYFINDER’s help we found a great firm.
I would (and have) recommend AGENCYFINDER. Determine your advertising/marketing budget, stick to their methodology, complete their Request for Dialogue (RFD), follow their guidance, and you’ll find the right firm your business – we did.
Sheldon Mutchnick, President
Profitability at Work
Following the AgencyFinder process was as easy as 1,2,3. From more than 60 agencies who met our basic criteria, we ultimately identified a short list of four outstanding firms. The entire process, from signing up with AgencyFinder to selecting the winning agency took less than 2 months – a feat we doubt could have been achieved without the powerful combination of the AgencyFinder process and Chuck Meyst’s personal guidance and support.
Irene Shimoda, Director, Corporate Communications
Their top notch professional service and easy-to-use program made a normally grueling task fun. All you have to do is follow their guidelines and you will end up with 2 or 3 excellent matches from the thousands of agencies that are out there. You could never do as thorough of a job on your own. We ended up with a perfect match and have been with our firm for over six months with great results. I may never have found them without AgencyFinder and that would have been a shame!
Mike Railey, C.E.O.
Lindsey F. Smith, Director of Public and Member Relations
The Electric Cooperatives of South Carolina, Inc
When we decided to embark on finding a local PR Agency in the Los Angeles area, we were unsure where to begin. We started putting feelers out and was referred to AgencyFinder.com. They had an entire process laid out that was very easy to follow. With the detailed steps, I could tell this had been taken from much experience. I was able to reach out to, meet and consider firms I never would have thought of without agency finder. The staff was helpful and very timely in their responses. I worked with Chuck and he was very patient as he explained why each step was important as I tweaked the process to fit my internal timeline. The initial telephone interviews helped everyone to get clear on the mission. The suggested agency visit and tour was key as there was an opportunity for a chemistry check before either side put forth more effort and resources. I would use AgencyFinder again and I would them recommend to others. Thanks!
Rhema S Hernandez, Sr Manager, Regional Marketing
Panera Bread, LLC
Agencyfinder simplified, and frankly dignified, the process. I felt that the search was encompassing, easy to cull, and provided me with a very detailed description of capabilities, size & experience, insight into agency philosophy, and more. Agencyfinder also provided a nice introductory platform from which to make initial contact. I was able to get the selected few agencies working on an assignment quickly, and then make a final judgment based on performance. One agency stood out as a clear winner –making the final decision easy. The one initial brand assignment has grown to several more in a very short period of time.
Working with the AgencyFinder staff has been a pleasure in every way and I recommend them highly.
Marlene Ross, Vice President, Marketing
Health Care Products
I would recommend AgencyFinder to anyone like me that needs help combing through the myriad of agency’s out there to find just the right one for you. Count me as very satisfied customer!
Greg Schroeder, President
Mission Viejo, CA
My son Christian and I want to express our sincere thanks for the thorough, organized and professionally managed search project you undertook to find us exactly the “right” advertising agency.
We closely followed your advice and insightful guidance step by step. I was amazed at how organized and well-thought out your preparation was for getting us started. It was a very educational adventure helping us negotiate all the creative personalities we needed to encounter in the advertising field. I would certainly be pleased to recommend your services to anybody who you may send our way.
Wally Krapf CEO & Christian Krapf COO & VP
Magnatag Visible Systems