Publicity

February 5, 1998 -- AHAA and agencyfinder.com Partner to Create Hispanic Marketers Resource

Miami, FL -- Ana Maria Fernandez-Haar, President of the Association of Hispanic Advertising Agencies, announced today at AHAA's 1998 Conference in Miami the inclusion of AHAA member agencies in agencyfinder.com, the new Internet advertiser/agency matchmaking service. "We are particularly excited about this partnering effort, because advertisers and marketers now have agencyfinder.com as the definitive resource to conduct searches for agencies with experience delivering the Hispanic market, " said Fernandez-Haar.

Charles Meyst, Chairman and CEO of agencyfinder.com said, "We now deliver the leading Hispanic agencies to searching clients and consultants. In what used to take weeks – perhaps months – a client can now search free-of-charge, create their short list, and meet with agencies in days. A very powerful tool for moving product to market – in this case Hispanic – quickly and efficiently. Overall it's a win win for our clients and our agencies."