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June 10, 2005 -- Adweek and Agencyfinder introduce new search service for marketing agencies.
New York, NY - In a move that will dramatically increase the visibility and hiring prospect for thousands of advertising agencies, public relations firms and related marketing companies, Adweek and Richmond, VA-based Agencyfinder have agreed to launch a new service dubbed the "Adweek Agency Namefinder™" and to feature the service on the Agencyfinder website (www.agencyfinder.com). The service will allow marketers looking for a particular agency to use any one of a number of ways to find that agency and retrieve an informative brief about the firm.
Mitch Tebo, Marketing Director for Adweek Directories, commented on the new partnership: "There are multiple reasons marketers research agencies and the Agencyfinder website with its agency recruitment process is an authoritative hub for agency information. For Adweek Directories to provide an expanded universe of agencies to meet the needs of these alternative requests is a substantive solution for the diverse Agencyfinder audience.
The "namefinder" feature is a natural extension of the Agencyfinder service. The online search
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consultancy regularly provides a no-cost ad agency and pr firm search and review service, including candidate qualification, selection, invitation and follow-up. As part of that process, clients get detailed profiles of agencies that meet or exceed client-directed search criteria, but those profiles are first presented in a "blind" format, meaning searchers don't immediately know the name of the agency whose credentials they are reviewing. "When we're managing the sixty or so searches we run every month, we start by presenting detailed agency profiles without agency names," explained Agencyfinder's CEO, Charles Meyst. "We do that to give every agency a fair opportunity for evaluation by a client. Too often clients "think" they know an agency based on something they might have seen or heard and if they have that agency's brand stuck in their head, they may pass over an equally good or better candidate just because they don't recognize the name."
"Ever since we started Agencyfinder nine years ago, we've been getting requests from people that just want to find information on one specific agency," Mr. Meyst continued. "Many of these folks aren't necessarily looking to hire an agency but rather to do a little due diligence on their own, ask some questions, re-establish old contacts. We hadn't designed an easy way to meet those
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