Publicity

requests and since we don't charge clients for searches, we didn't want to invest hundreds of thousands of dollars necessary to build a database half as good as Adweek's. Partnering with Adweek was a logical decision and we're thrilled they were open to it."

The Adweek Agency Namefinder™ Search
Once online at agencyfinder.com, searchers will find the new feature conveniently located on the website's homepage. All that is required is part of the agency's name and a click of the mouse to initiate a no-cost search for a particular agency. Essential information obtained from Adweek's Agency Directory or from Agencyfinder's database is presented - usually name, address, city, state, zip, etc. If the agency is registered with Agencyfinder.com, a more complete profile of the agency may be viewed which provides important credentials, capabilities and narrative essays with case histories.

By searching in both, Adweek and Agencyfinder combined have information on over 10,000 ad agencies, PR firms, marketing agencies, media buying services, associations and specialized boutiques from the US, Canada and other countries around the world.

Once a searcher has reviewed information on an

Adweek agency, a link to the Adweek Directories website (www.adweek.com/aw/directories/afindex.jsp) is provided if the searcher desires more information and is interested in subscribing to any of three on-line directories from the marketing trade publisher (The Adweek Directory, The Brandweek Directory and the Multicultural Directory). The directories are also available in print versions. Information provided in the printed directories and via the online subscriptions goes beyond the information available through the namefinder feature. Data includes web address, e-mail, names and titles, accounts, annual media expenditures, parent companies and subsidiaries, special sections featuring agency rankings, name changes, openings and closings, plus advertising awards, clubs and associations. "You'd be surprised how many people beyond clients and agencies, including media reps, service firms and start-up companies are looking for agency information. Our directories serve them extremely well," said Mr. Tebo.

"Adding the namefinder feature to the Agencyfinder.com website takes us one step further in our mission to help clients find agencies," concluded Mr. Meyst. "Thanks to Adweek, we're able to continue providing a service to clients that is comprehensive, fast and free."