Publicity

and bottom line profitability with their agencies. One client identified in the report even asked pitching agencies for information on how they conducted criminal background checks on their employees.

Mr. Meyst estimates that approximately 7 to 10% of the USA’s more accomplished ad agencies and PR firms are registered with Agencyfinder. “With over 4,000 top-ranked agency offices in the database, we’re able to match just about any sized client with the right kind of agency.” The service has been put to the test over the years, conducting over 3,300 searches since March 1998. “Most of our volume in client searches is in the small-to-medium range,” explains Meyst, "although we've seen more than our fair share of larger searches over $25 million. Our largest to date was over $100 million."

According to Mr. Meyst, “It’s accounts like those - some that are too small to immediately attract the attention of a mega-agency and some too large to be awarded based on a personal friendship - that are the most difficult to satisfy. The Internet and off-line process we provide via Agencyfinder opens the door to new agencies and levels the playing field at the same time.”

Brand Central Station’s Mr. Bawden agrees, “One of the reasons my partners and I have seen the success we have with our Agencyfinder

registrations is that clients understand the power and efficiency of finding the right-sized agency for the right-sized problem. Agencyfinder does that in a way that we wind up talking to and pitching work that’s a good fit - and that is how clients save money in the long run.”

The Agencyfinder Special Executive Report: Why Purchasing Stalks Marketing for Agency Control is available at: www.agencyfinder.com/Special-Executive-Report.pdf

Agencyfinder.com, a service of Business Partnering International, Ltd, was founded in February, 1997, and is the most comprehensive database of advertising and public relations agencies on the Internet today. Intended for use by companies seeking agency support for projects, campaigns or long-term relationships, the company has executed over 3,300 searches in the past five years. Searching is free to marketers and supported with complimentary search consulting advice (telephone and on-site consultations) provided by the executive staff. Advertising agencies and public relations firms pay an annual fee to be part of the online database and to participate in searches.