Publicity

gather their data, certify them and then assess their qualifications for the assignment."

Sinclair's search criterion calls for experience marketing to African-American consumers plus minority ownership and operation. Meyst reported that AHAA (Association of Hispanic Advertising Agencies) agencies are registered with agencyfinder.com; and that the newly formed AAAAA (Association of Asian American Advertising Agencies) will represent those with Asian-American experience. There is currently no such membership group for black agencies.