Publicity

Website Re-launch and Marketing Campaign

October also saw the re-launch of an improved www.agencyfinder.com website. agencyfinder.com staff members surveyed clients, conducted internal reviews using data mining, and used that information to undertake the site’s first major re-design in three years. "We’ve definitely enhanced the user-friendly qualities," said Director of Agency Services, Jay Mangan. "This new site is much more intuitive and easier to navigate and with its re-engineered graphics, improved search algorithms and enhanced operational features, it gets prospects to the needed information with speed and dispatch."

Over 15,000 invitational mailings announcing the new website and Certified Agency registration options went out to advertising, public relations and marketing firms across North America this month. A larger mailing to prospective clients looking to hire an agency has also been sent.