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Adweek Directories Aligns With Agencyfinder (continued from page 1)

database will appear-basic contact information such as name, address, city and state. If the agency is registered with Agencyfinder, the user will be able to view additional profile information, such as its credentials and offerings. If the user views information about an Adweek agency, a link to Adweek Directories Web site is provided for access to subscription information for the company's online directories, The Adweek Directory, The Brandweek Directory and The Multicultural Directory.

So far the results are promising. "It's working for us and driving traffic to our site," said Tebo. "It's making people aware of our products and will hopefully drive sales." For Agencyfinder, "the venture brings to those that visit a chance to see more than they did before and it brings agencies new business opportunities," said Meyst.

While Meyst approached Tebo about forming this alliance, Tebo said his organization's information marketing department is constantly seeking partnerships for all of its products. "We're looking for opportunities to partner with people whose audiences are similar to ours or have the same interests," said Tebo. "Everyone these days is looking for ways to expand their audiences.

Partnerships with people with similar audiences and similar objectives can open you up to new markets and new audiences."

Tebo also noted that partnerships are just the type of growth opportunity the organization employs. "We look at all sorts of methods for promoting our products," he added.

Commentary: It's encouraging to see this type of win-win partnering. As data publishers become more experienced with the Internet, they realize that the highly specific nature of many data products means that they can't possibly serve everyone who lands on their Web site. And as publishers grow more confident of the value of their own online offerings and willingness of customers to access and pay for them online, they now have a greater willingness to partner with other data publishers who just a few years ago might have looked just a little too much like competitors to take such a risk.

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