Who Pays?
For advertisers, AgencyFinder is a free search service supported by subscription fees paid by voluntarily registered advertising agencies, public relations and marketing firms in our database .… and we can’t put it much clearer than that.
The thinking behind charging advertising agencies to support this service was simple. Advertisers, like consumers, shouldn’t be asked to bear the cost when they’re seeking to purchase services. It’s the agencies, as sellers, who stand to benefit, and for them it’s their investment in “new business outreach.” They’re seeking introductions to the hundreds of advertisers who visit and search at AgencyFinder to find and hire new marketing partners every year. As a result, we’ve held to two key principles
since our inception:
CLIENTS NEVER PAY:* Registered Clients (advertisers or consultants working on their behalf) NEVER pay nor have they ever paid (since inception in 1997) to receive our search & consulting services.
AGENCIES PAY:* In North America, registered agencies pay $500 US in advance to activate their record, which entitles them to receive unlimited client introductions and conduct “no obligation due-diligence” client telephone interviews every time their agency is selected by a client based on matching the client’s search parameters.
The AgencyFinder Subscription Plan
A 12-month agency subscription to AgencyFinder’s service is $5,500 US. The fee is paid in two installments.
1. $500 US is paid at registration and then renewed every twelve months. Agencies are encouraged to make real-time, unlimited updates and adjustments to their on-line record to make sure it accurately reflects the agency’s work, credentials and capabilities.
Registered Agencies have access to exclusive content on marketing and agency management; new account notices via our PitchCast service; breaking news and business tips via our FlashReport agency newsletters and opportunities to receive first-right-of-refusal referrals on smaller-value client business that falls below our minimum billing requirements to warrant a multi-step agency search.
2. The remaining balance of $5.000 is due only when, during those twelve months, a Registered Agency decides to accept at least one pitch invitation and become a “Contender” for the business. Agencies are given an opportunity to hold one unlimited-length unmonitored due-diligence phone conversation with a prospective client prior to deciding whether or not to contend for the business.
Any action intended or expected to enhance their competitive position following that due-diligence interview will be considered an affirmative decision by the agency to contend and the invoice for the balance of the subscription that accompanied the agency’s invitation to the pitch becomes due and payable (so make sure you ask plenty of questions and choose wisely).
Any subsequent invitations an agency receives during that same twelve month period incur no additional fee-payments from AgencyFinder.
Agencies who do not receive any invitations to pitch – or pass on all opportunities presented to them during the subscription period, have the second payment (the $5,000 balance) canceled.
Money Back Promise
If, within the first 30-days of your agency’s registration and data entry, your AgencyFinder Consultant informs you that our service may not be appropriate for your firm, you have the option of receiving a full refund of your initial $500 payment. Upon refund, your profile will be removed from our active database and will no longer be accessible to searching clients.
* See respective Terms & Conditions
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