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Advertising Agency (Ad Agency) - Important Facts

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Contents:

US Advertising Agency Population
Government Advertising Agency Categories
Government Advertising Agency Definitions
Industry Advertising Agency Definitions
How to Find, Evaluate & Hire an Advertising Agency
Advertising Agency New Business Development

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US Advertising Agency (Ad Agency) Population:

32,218 individual firms*     Source - zapdata.com, May 6, 2005

Government Advertising Agency (Ad Agency) Category: SIC 7311

Government Advertising Agency (Ad Agency) Definition:

Establishments primarily engaged in preparing advertising (writing copy, artwork, graphics, and other creative work) and placing such advertising in periodicals, newspapers, radio and television, or other advertising media for clients on a contract or fee basis. Establishments which place advertising

with media, but which perform no creative services (media buying service), are classified in Industry 7319; those which write advertising copy, but do not place the advertising with media, are classified in Industry 8999; and those which provide services in commercial art and graphics, or other creative advertising services, but do not place the advertising with media, are classified in Industry Group 733.

Government Advertising Agency (Ad Agency) Category: NAICS 541810

Government Advertising Agency (Ad Agency) Definition:

This industry comprises establishments primarily engaged in creating advertising campaigns and placing such advertising in periodicals, newspapers, radio and television, or other media. These establishments are organized to provide a full range of services (i.e., through in-house capabilities or subcontracting), including advice, creative services, account management, production of advertising material, media planning, and buying (i.e., placing advertising).

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