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New York Integrated Marketing Communications Agency #03-1014005-775

Agency Mission/Vision/Philosophy

"Our business creates ideas. Our ideas create business." This has been our moniker for 35 years. What it means for us today: Engage with us and you'll enter a pragmatic culture. We are students of "what works" and will suggest nothing that isn't rooted in sound strategy, arresting ...

Cultural Profile

MARKETING IS HUMAN. We have a few words of wisdom on our website about how we work, and what we think about marketing in general: DO THE RIGHT THING. NEVER TALK DOWN TO PEOPLE. TELL THE TRUTH. BE INTERESTING. WALK THE WALK. HAVE A SENSE OF HUMOR. SHOW UP. BELIEVE IN ...

Firm Strengths

RICH RETAIL HERITAGE. We have a long history in service to retail and consumer brand launches. We're proud of that heritage because of the balance it brings to our sensibilities: We have a healthy respect for the transactional nature of short-term ROI, but we've also seen the culture-changing momentum that brand marketing can create. We've ...

One Last Word

"The two attributes that come to mind when describing the agency are their ability to completely understand a consumer brand and to develop powerful creative executions...."It's truly a testament that a company in the fashion apparel business who demands excellence in everything has stayed with the same agency for over 20 years." ...


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