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New York Integrated Marketing Communications Agency #03-1014103-900

Agency Mission/Vision/Philosophy

Our Vision: Raise the Bar Our Mission: We will Raise the Bar by continuously finding better ways to increase our clients' return on their Latino marketing investment. ...

Cultural Profile

We are hi-tech and hi-touch. Our culture is based on a belief that people excel in a positive, high energy, highly interactive environment. Our process is more like soccer than football, i.e. fast flowing and task-centered, as opposed to hierarchical and bureaucratic. We are more like a newsroom than a lawyer's office. We also stress ...

Firm Strengths

-Strategic Powerhouse We are one of the few Hispanic agencies practicing Account Planning. This function is headed by an internationally trained expert. We believe the key to effective communications are insights into the psyche of the consumer and the equities of the brand. ...

One Last Word

When we established our agency, we treated it like a new product, and began by doing an informal survey of major marketers to determine their needs when it came to a Latino advertising and promotions agency. We built our agency from scratch, based on those insights. ...

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