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New York Advertising Agency #03-1015005-815

Agency Mission/Vision/Philosophy

Our philosophy is summed up in the headline for one of our first ads we created for Levi's in 1982: When the world Zigs, ZAG. Zag is the way we approach our clients' business: with insightful, strategic radicalism paving the way for breakthrough work. Zag is also our approach to ...

Cultural Profile

The culture of our agency can best be expressed in our first ad for Levi's in 1982. The ad is a photograph of a flock of sheep walking to the left of the page, with one black sheep moving against the flock, walking to the right. The copy reads "When the world zigs, zag." The phrase sums up what we are all about, and it is why we have adopted the ...

Firm Strengths

OUR KEY STRENGTHS: 1. Positioning brands into category leadership and specifically, repositioning mature brands successfully in the marketplace. We have numerous examples of both launching and repositioning brands and taking ...

One Last Word

Our philosophy is reflected in our first ad for Levi's in 1982. "When the world zigs, ZAG." From this rose our agency philosophy for how we tell our clients they should approach their business challenges, and how we will approach their work. ...


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