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New York Advertising Agency #03-1015040-765

Agency Mission/Vision/Philosophy

Our Mission and Vision: To be inspired; to inspire. How can a brand inspire? Like the gods of old, Icon brands inspire awe and imitation, loyalty and tribute. Icons are like gods compared to other brands. They seem to defy the laws of the marketplace. They defy ...

Cultural Profile

Our culture: Bill Bernbach looked at people and said, "Persuasion happens to be not a science, but an art." Thus was born, "The creative revolution." ...

Firm Strengths

1 Deep experience and famous success in working with, launching and building co-brands, new brands and merged brands. 2 An orientation to INTERNAL advertising and communications which are so important at times of cultural adjustment, as well as external ...

One Last Word

. Many of the world's largest companies were founded in the last 20 years. . Given the massive headstart older companies had, how can that be? . The simple answer: ...


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