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New York Advertising Agency #03-1027211-696

Agency Mission/Vision/Philosophy

We are different from traditional advertising agencies because our desire is not necessarily to create ads. Instead, our mission is to create the most effective commercial communications programs possible for our clients. ...

Cultural Profile

We are a passionate group of likeminded people who work hard and play hard. We believe that "good enough" is never good enough. In order to transform good work into great work, we look to hire smart, intellectually-curious people who have diverse personal interests and ...

Firm Strengths

Strategic Planning: Because we believe our business is fundamentally about ideas, the foundation of all we do is rooted in strategic planning. Sound strategic planning leads to unique insights that form the basis of effective advertising and other forms of communication. This is one of our true strengths. ...

One Last Word

Ideas. We cannot overstress the fact that great ideas lie at the heart of effective marketing and communications. But great ideas do not materialize out of thin air. They evolve over time as one gains insight into the dynamics of the marketplace. At its core a great marketing or advertising idea springs from an understanding of a consumer need and ...

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