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Richmond Integrated Marketing Communications Agency #03-1028444-196

Agency Mission/Vision/Philosophy

Our firm was founded 50 years ago on one simple but powerful idea - marketing decisions should be based on research and all research must be actionable! ...

Cultural Profile

Perhaps our most distinguishing point of difference is based on our team and what we deliver. We are made up of a blend of seasoned researchers and marketing pros who work closely together to conduct exacting research and deliver actionable recommendations. This is the DNA of SIR. ...

Firm Strengths

Our five tangible "core competencies" include: 1. Experience: we have been conducting research studies for 40 years. 2. We have a broad and varied perspective: We believe this comes from ...

One Last Word

We have been in business for 50 years. Along the way we have learned that the real key to successful advertising and marketing communication programs is not only what consumers see - the final ad campaign, but the real thinking that went into developing the campaign. ...


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