Summary Steps – Short Listed Agency
To determine if you wish to compete for this account, follow these simple steps:
1. Study our Request for Dialogue. This information will help you understand why your firm was selected and guide you to respond accordingly.
2. If there is a conflict or if you choose to decline without calling, NOTIFY US IMMEDIATELY.
3. Telephone or e-mail the client as instructed to schedule your introductory telephone interview. Introduce yourself (they know you’ve been invited and are expecting your call). Hold your telephone interview prior to or soon after the “Client Contact Deadline” date on the cover page. To connect, you may find more than one attempt may be necessary & leave messages.
4. Your profile attributes, your qualifications and website got you this far; now explore chemistry.
5. Ask questions until you satisfy yourself you want the business.
6. Become a Contender* (then compile and send RFD materials) – or let them know you choose to decline. (Not necessarily in that call, but as soon as possible thereafter)
7. If you decline, please notify us immediately so others can be substituted.
8. To move forward (as a Contender*), let the client know that by sending: Thank you e-mail and Agency brochure (if not the same as on your website); Relevant samples sent via e-mail as PDF’s or hard-copy by USPS, FedEx, etc.; Brief sales letter (and RFD response) asking for the business
9. Follow up with the client to determine when they wish to schedule your agency visit.
Annual Subscription Fee: An invoice is enclosed only if you have an open Subscription balance. Payment is required if you choose to become a Contender*
Agencies not fully fee-paid agree to make their remaining fee-payments if they elect to become a Contender*. That’s why you’re authorized to conduct one no-cost telephone due-diligence interview with this client (if you have paid the Manager Plan $500 Registration Fee) so you can decide if you will accept or decline this opportunity. Following that single interview, if you choose to accept and contend, and upon timely receipt of your Contender Fee, you become paid-in-full and free to respond to this and all subsequent client invitations for the remaining months of your subscription period. Clients advise us which agencies become Contenders*. Prior to the telephone interview, you also have the option to elect the EVP Business Plan. See PLANS & PRICES for details. Fee-paid agencies are free to respond to this invitation with no restrictions.
A Contender* is any invited agency that doesn’t decline and takes any action intended or expected to enhance their competitive position following the single initial client telephone due-diligence interview.