Author Archive

TIME IS YOUR ENEMY

Written by ChuckMeyst2015 on . Posted in Client Search News

Client Search News – March 25, 2002

This CLIENT SEARCH NEWS is for individuals registered @ agencyfinder.com. Forward to those in your company or others elsewhere involved in the advertising or public relations agency selection or review process.

Good Morning!

Last week, a business friend commented “Yes, the economy is improving, but it appears people don’t have money to pay for it!”

He was talking about cash-flow, but there’s also a marketing lesson here. In this improving economy, nothing will be easy, and there will be losers. What worked a few years ago, won’t have a chance today. It won’t be sufficient to tout your product or service; in a way, you’ll have to help people find the money to pay for it.

TIME IS YOUR ENEMY

This emerging economy (if that’s true for your business) calls for bright, new, innovative marketing techniques. Agencies (advertising and public relations), like physicians, “practice” their trade. Unfortunately, marketing is frequently not as predictable as medicine, nor is the accreditation

process as stringent, so there is little margin for error.

If you don’t have an agency marketing partnership of some sort, now’s the time to consider one. If you do have one, take time to decide whether you’ve made your best choice for going forward. Delay is not an option; you must take decisive action now before your competition or your customers determine your corporate destiny.

NO-COST CONSULTING

You might not be ready to jump into a full-fledged agency search and review. If that’s the case, call us first. We provide no-cost consulting for each stage of your project. Agencyfinder is much more than an on-line directory and we work hard to earn that distinction.

Telephone us @ 804.346.1812 or Toll-Free 877-934-6337

What’s right for one client is different for another. Budget and location often play a significant role in identifying the best agency; so do personalities and creative styles.

Conducting an agency search MUST be done in confidence. Agencies should learn of your review from you, not from the press, not from media reps. Your review will be successful when you maintain control, and that’s done when YOU determine what are acceptable credentials – in experience, capabilities, creative, size, location and fees.

Find perfect candidates @ agencyfinder.com; now in our sixth year.

Log in: http://www.agencyfinder.com/advertiser-login.html

Sponsor Message – Advertising & Marketing Tips… FREE!

Mosbygrey llc is a New Media and Market Development company that specializes in producing Interactive CDs. To introduce who we are and what we do, we’ve placed a lot of “free stuff” on our website that you might find educational, entertaining, or both. http://www.mosbygrey.com

If you want to build your bottom-line, or just like what you see, drop us an email.

Search and Find:
Advertising and marketing experts…

Identify and Invite:
Public relations professionals…

If You’re An Agency, Be Sought by: Manufacturers, retailers and service providers in need of marketing programs that work…

Sincerely,

Charles G. Meyst, Chairman/CEO

Business Partnering International, Ltd.
Vantage Place, 4327 Cox Road
Glen Allen, Virginia 23060 USA

Client Search News – March 05, 2002

Written by ChuckMeyst2015 on . Posted in Client Search News

Client Search News – March 05, 2002

This CLIENT SEARCH NEWS is for individuals registered @ agencyfinder.com. Forward to those in your company or others elsewhere involved in the advertising or public relations agency selection or review process.

Good Morning!

The coming of spring is one great excuse to freshen things up a bit. If you’ve tried but are having difficulty breathing life back into your corporate marketing, maybe it’s time for an agency search.

agencyfinder.com is one perfect tool to identify great candidates, but as you head down the path to a review, spend a few minutes to read about the pitfalls of doing so without due consideration.

THE COST OF AN AGENCY SEARCH

It’s estimated that for every million dollars of ad budget, each day of an agency search costs about $1,500. That doesn’t include executive man-hours, brand erosion and loss of momentum or market share. The cost of a $25 million search could run $37,500 each day; more than $2 million over an uncharacteristically short 60-day search! Even a smaller budget of $2 million could exceed $180,000

over 60 days.

Here’s what can happen:

1. The incumbent learns your looking. Whether consciously or subconsciously, the agency’s work takes a downturn. Fear of loss knocks them off their cutting edge; they’re less inclined to bring you those big out-of-the-box ideas, or at worst, they’re not inclined to present anything that would benefit your new agency relationship.

2. Your review goes public. That makes you a magnet to aggressive agency new business executives. With more than 26,000 US agencies out there (SIC #7311), it’s an avalanche waiting to happen.

3. You get caught up with unqualified agencies. The Agency RedBooks, an industry resource, lists 13,500 US and inter- national agencies, suggesting that almost fifty percent of the agencies out there will never be found as long as they continue to pursue new business their “unlisted” way.

Of the 26,000, 86% have fewer than 9 employees. Consequently, many aren’t great candidates for every account, but they don’t always want to accept that. So the volume of provocative and compelling over-night shipments they send can inundate and distract you. That adds days and it adds dollars.

4. You lose key players. If the search team isn’t organized and in agreement as to selection procedures, it can result in executive departures. It’s not uncommon to see a key marketing executive walk out as the new agency walks in. And there’s no measuring the impact of exits like that on corporate morale.

5. Industry press infers your search is poorly managed. Public corporations are beholden to stockholders. An ill-run search can put the client at legal risk, giving rise to litigation for prejudicial practices.

If you run up the numbers, you can see that a poorly orchestrated or protracted agency search could cost more than the benefits derived from a great new agency.

Find perfect candidates @ agencyfinder.com; now beginning our sixth year.

Log in: http://www.agencyfinder.com/advertiser-login.html

Sponsor Message – Advertising & Marketing Tips… FREE!

Mosbygrey llc is a New Media and Market Development company that specializes in producing Interactive CDs. To introduce who we are and what we do, we’ve placed a lot of “free stuff” on our website that you might find educational, entertaining, or both. http://www.mosbygrey.com

If you want to build your bottom-line, or just like what you see, drop us an email.

Search and Find:
Advertising and marketing experts…

Identify and Invite:
Public relations professionals…

If You’re An Agency, Be Sought by: Manufacturers, retailers and service providers in need of marketing programs that work…

Sincerely,

Charles G. Meyst, Chairman/CEO

Business Partnering International, Ltd.
Vantage Place, 4327 Cox Road
Glen Allen, Virginia 23060 USA

The process of bringing goods or services to market

Written by ChuckMeyst2015 on . Posted in Client Search News

Client Search News – February 07, 2002

This CLIENT SEARCH NEWS is for individuals registered @ agencyfinder.com. Forward to those in your company or others elsewhere involved in the advertising or public relations agency selection or review process.

Good Morning!

The experts are telling us that the economy is showing signs of recovery. If site registrations are any indication, I’d agree. Our January 2002 traffic was equal to March 2001, our highest volume month last year.

This is a good time to assess your need for professional outside marketing counsel. I like the simple definition for marketing – “the process of bringing goods or services to market.” Having said that, it means that a host of processes are involved:

1. advertising
2. public relations
3. research
4. development
5. collateral materials
6. sales promotion
7. direct marketing
8. interactive marketing

5. trade shows
6. sales

You may have sufficient staff so that you don’t need much outside help. Then again, maybe you favor hiring experts “as or when you need them.” Whatever the case, the coming months will determine just how well your company fares in the improving economy.

If you already have an agency under contract, ask yourself:

1. Is their work for us exciting?
2. Are we getting what we pay for?
3. Do they think about us without being prodded?
4. If we need “full service”, are THEY “full service?”
5. Do they fight for what they believe (and know?)
6. Do they respect us (our service or product?)
7. Do they understand our target market?
8. Have they explored ALL the options?
9. Are we their BEST client?
10. Do they generate a ROI?If you don’t have an existing agency relationship, consider this:

1. You know YOUR business; are you also a marketing expert?
2. Even if YES, do you have time to handle both jobs?
3. How do you look against your best competitor?
4. Is your ad budget more than 5% of sales?
5. Do you HAVE an advertising budget?
6. Is your marketing founded on research?
7. Does your in-house work (really) save you money?
8. Wouldn’t it be nice to tell colleagues you’ve now got your “own” agency?

Sponsor Message: Receive Thomas Register in Print or CDROM/DVD for FREE! (just pay a shipping & handling charge of $29.95 each for either edition)

Every day brings a new set of purchasing and specifying challenges. To succeed, you need to take advantage of all the tools at your disposal. You already know the best way to do that: reach for Thomas Register, the one source for all your product information needs!

To take advantage of this exciting offer, click here: http://news.trpipeline.com/ts/r/239/47/1/426/11

AGENCY SEARCH GUIDELINES

Click, print & read:

http://www.agencyfinder.com/tips-advertising-creativerole.html
http://www.agencyfinder.com/tips-doitright.html
http://www.agencyfinder.com/tips-firstmeeting.html

ON THE BUDGET TOPIC.

How much you CAN spend depends on how much you can afford. Not just based on “what’s in the bank,” but a complex calculation that includes predicted response (ROI) to your pro-active marketing actions, coupled with cash-flow, and based on anticipated and available funds.

How much you SHOULD spend is for the marketing professionals (ad agencies, public relations folks, other marketing types). That takes into account your corporate objectives (as in – sales as a result of…), intended market share, or increase in market share, ability to fund expenditures, etc.

When you speak with agency folk, engage in open dialogue when it comes to the BUDGET. If it’s time for a new agency (or a fresh marketing partner), think and act carefully. Investigate only those candidates that possess the attributes you demand. In the final analysis, you’ll select for capability and chemistry. In business, birds-of-a-feather flock together and likes do attract.

Finally, regardless of your size (budget, market-share, employees or locations), be certain your marketing candidates will do for you that which you can’t already do for yourself.

Find perfect candidates @ agencyfinder.com. We’re beginning our sixth year and Your Search is FREE.

Log in: http://www.agencyfinder.com/advertiser-login.html

Sincerely,

Charles G. Meyst, Chairman/CEO

Business Partnering International, Ltd.
Vantage Place, 4327 Cox Road
Glen Allen, Virginia 23060 USA

Step back from your marketing of the past and take a new look

Written by ChuckMeyst2015 on . Posted in Client Search News

Client Search News – January 07, 2002

This CLIENT SEARCH NEWS is for individuals registered @ agencyfinder.com. Forward to those in your company or others elsewhere involved in the advertising or public relations agency selection or review process.

Good Day!

Our Agencyfinder pre-holiday straw poll discovered that clients and agencies alike were in a state of suspended animation – a contemplated pause, an extended period of rest and reflection. But there was also a plan to begin anew when the calendar declared 2002!

Now that we’re here, might we suggest:

1. Step back from your marketing of the past and take a new look.
2. Consider new goals, different objectives, fresh strategies.
3. Include new players, new faces, new contributors.
4. Dare to be different!

If it’s time for a new agency (a fresh marketing partner), think and act carefully. Investigate only those candidates that possess the attributes you

demand. In the final analysis, you’ll select for capability and chemistry. In business, birds-of-a-feather flock together and likes do attract.

Finally, regardless of your size (budget, market-share, employees or locations), be certain your marketing candidates will do for you that which you can’t already do for yourself.

Find perfect candidates @ agencyfinder.com; now beginning our sixth year.

Log in: http://www.agencyfinder.com/advertiser-login.html

Sincerely,

Charles G. Meyst, Chairman/CEO

Business Partnering International, Ltd.
Vantage Place, 4327 Cox Road
Glen Allen, Virginia 23060 USA

Search and Find

Written by ChuckMeyst2015 on . Posted in Client Search News

Client Search News – November 15, 2001

This CLIENT SEARCH NEWS is for individuals registered @ agencyfinder.com. Forward to those in your company or others elsewhere involved in the advertising or public relations agency selection or review process.

Search and Find:
Advertising and marketing experts…

Identify and Invite:
Public relations professionals…

Be Sought by:
Manufacturers, retailers and service providers
in need of marketing programs that work…

All this and more at the FRESH, NEW agencyfinder
website. As a Registrant, you’re invited to return.

http://www.agencyfinder.com

Inaction is not a solution; Do Something to Celebrate!

Now – Back to business.

Sincerely,

Charles G. Meyst, Chairman/CEO

Business Partnering International, Ltd.
Vantage Place, 4327 Cox Road
Glen Allen, Virginia 23060 USA

NEW SITE TO SERVE YOU

Written by ChuckMeyst2015 on . Posted in Client Search News

Client Search News – October 25, 2001

This CLIENT SEARCH NEWS is for individuals registered @ agencyfinder.com. Forward to those in your company or others elsewhere involved in the advertising or public relations agency selection or review process.

NEW SITE TO SERVE YOU

Good Morning:

These are truly turbulent times. Each day a new issue surfaces that affects our industry as well as our individual livelihoods. It’s not business as usual; it’s unusual business.

Whatever issue prompted your initial registration here @ agencyfinder.com has probably been resolved by now; however, these uncertain times have necessitated innovative and unprecedented marketing efforts for many. To help your business weather the current challenges in the marketplace, we invite you to take another look at the Internet’s leading on-line and off-line consulting service for client and agency matchmaking.

Driven by today’s economic and global events, we’ve seen an ever-increasing demand for more

precision to identify and pair clients with advertising and public relations firms. We’ve been working for the last six months on a significantly improved Web site. It’s our first major re-design in three years and it’s ready today.

Visit the New Site:

http://www.agencyfinder.com

Consider: The Right Way to Select a Marketing Partner

http://www.agencyfinder.com/tips-doitright.html

Discover: What Role Creative?

http://www.agencyfinder.com/tips-advertising-creativerole.html

At this new site, we’ve worked hard to enhance the user-friendly qualities. It’s much more intuitive and easier to navigate, and with its re-engineered graphics, improved search algorithms and enhanced operational features, it gets searchers to the needed information with speed and dispatch. OFF-LINE SUPPORT:

If you’re new to the search business, or want to learn more about the precise nature of our process, we can provide personal advice based on years of experience helping clients and agencies forge effective marketing partnerships. Our offline component supplements the services we provide online. You need only ask for our personalized offline help.

Sincerely,

Charles G. Meyst, Chairman/CEO

Business Partnering International, Ltd.
Vantage Place, 4327 Cox Road
Glen Allen, Virginia 23060 USA

agencyfinder.com™ CROSSES THE $500 MILLION MARK AND EXPANDS SERVICES

Written by ChuckMeyst2015 on . Posted in Publicity

October 22, 2001 — agencyfinder.com™ CROSSES THE $500 MILLION MARK AND EXPANDS SERVICES

Richmond, VA – agencyfinder.com, the leading Internet search service to match clients with advertising and public relations firms across North America, announced today that it will cross the $500 Million milestone for client placements by month end.

Chuck Meyst, CEO and founder of agencyfinder.com commented, “When we launched our business-to-business service, some people were speculating we’d go the way of many “dot-coms.” I’m pleased they guessed wrong! Interestingly enough, by the end of October 2001, we will place our half-billionth dollar of new business with a marketing firm somewhere within our membership.”

agencyfinder.com uses a proprietary 450-point system to match agency data with confidential client requirements in a search for the ideal candidate. The sophisticated process is fast, precise and provided at no cost to companies looking to hire an ad agency, public relations or similar marketing company. Each member agency shares the operational costs on an equal fee basis.

Representing more than 4,000 international offices, including more than 95% of the top-ranked agencies and PR firms in North America, agencyfinder.com is the Internet’s first and only on-line and off-line consulting service for client and agency matchmaking. Now in its fifth year, agencyfinder.com is poised for continued growth.

New Service For Smaller Clients

The Referral NetworkSM, another agencyfinder.com placement service, was launched earlier this year. It has seen equally high industry acceptance and success. The Referral Network provides the same search facilities but serves smaller clients… generally those with marketing budgets under $1 million. These clients are directly referred to a highly qualified agency by agencyfinder.com consultants using the same proprietary algorithms that are used for larger clients. “Since May 2001, The Referral Network has seen some $19 million in account placements,” said Meyst. “Companies with lower marketing budgets enjoy the same professionalism and quality service that bigger clients demand.”

Website Re-launch and Marketing Campaign

October also saw the re-launch of an improved www.agencyfinder.com website. agencyfinder.com staff members surveyed clients, conducted internal reviews using data mining, and used that information to undertake the site’s first major re-design in three years. “We’ve definitely enhanced the user-friendly qualities,” said Director of Agency Services, Jay Mangan. “This new site is much more intuitive and easier to navigate and with its re-engineered graphics, improved search algorithms and enhanced operational features, it gets prospects to the needed information with speed and dispatch.”

Over 15,000 invitational mailings announcing the new website and Certified Agency registration options went out to advertising, public relations and marketing firms across North America this month. A larger mailing to prospective clients looking to hire an agency has also been sent.

Need a Good New Client?

Written by ChuckMeyst2015 on . Posted in Flash Reports

Flash Report – August 21, 2001

This BUSINESS DEVELOPMENT information is for agencyfinder.com Certified Agencies, Agency New Business Executives and agency subscribers. We communicate with registered member-agencies using e-mail.

CONTENTS:

1. Need a Good New Client?
2. 30 Days and Counting
3. Here’s Johnny!
4. Jack of One Trade
5. $18 Million in Referrals

NEED A GOOD NEW CLIENT?

When I read that an east coast agency has shuttered its west coast office, I’m reminded how vulnerable an agency is if it can’t replace lost business.

Sure the times are tuff, but that’s no excuse. I’d say about 1 agency in 10 has a new business development program that works. And remember, each time a client leaves, they end up somewhere else. With a good working program, it could be at your agency.

A proactive outreach new business program takes months to develop, but to the right client, you can make your agency stick like flypaper. BE CERTAIN your agencyfinder.com data elements, your essays, case histories and client list are complete and up-to-date. I shudder to know that an agency expects new business, but hasn’t done what it takes to earn it.

Other than that weird time between Christmas and New Year, this last week or two in August is your best time to clean and tidy up your agency new business “bits.” Be prepared for the Fall rush. And call if you need help, a password, or whatever!

30 DAYS AND COUNTING

Don’t mark your calendars, but watch for our announcement. We’ll be unveiling our brand new web site, with many additional features and benefits. Much of the re-design has to do with what we’ve learned during our first 5 years – improved navigation, more info, more options.

Simultaneously, we’re launching a client invitational campaign. We specifically target clients who advertise and who use agencies and pr firms. It’s not back-to-school; it’s back-to-business. We too are constantly upgrading agencies with new ones. Our next campaign targets North American shops. We’ll also be sending you a special-offer mailer. Look for it.

HERE’S JOHNNY!

If my memory serves me, Johnny Carson used to talk about an Encino auto dealer that sold every car for $100 below cost. How did they do it? Volume!

I’m not suggesting we have anything in common with Encino Man, but I can report that 2001 is the year of volume here @ agencyfinder.com. Admittedly, it’s coming in smaller increments (as in smaller budget searches), but it just keeps coming. Clients tell us they MUST GET value for their marketing investments, and where they don’t perceive that value, they move.

Most clients send signals, and seldom does one leave in the dead-of-night. Watch for the tell-tale signs. Do what you can to make them happy. If you conclude a departure is eminent, then DO SOMETHING to replace that business. But do it BEFORE, not after they leave.

JACK OF ONE TRADE

New business, new business, new business. That’s agencyfinder.com. We’re not a portal for breaking news, and

ed almost overnight? Why should clients be expected to shift to another agency (at the agency’s direction), or that employees accept similar shifts. How can this

happen? Is there a fix, a solution?

On just this subject, a city magazine publisher-friend spoke of his 25 staffers that produce their monthly magazine. Not only do they produce the magazine, but they also produce more than 50% of the ads – for clients that don’t have agencies themselves. “If we skipped publishing next month or any month thereafter, but still did the ads, we’d be an ad agency. Conversely, ad agencies are publishers without a magazine.”

That’s an interesting thought. Without that magazine, it suggests an agency has no public persona, no identity, it has no claim to fame and it has little equity, little brand. Not surprising it can “go away” overnight.

When an agency closes, many suffer. Employees need to find new jobs and families are jeopardized. Clients lose too – finding a replacement agency is neither quick nor easy; in fact, it’s costly in expense, manpower and marketing downtime. Agencies and clients alike have a vested interest in solving this problem.

This Special Edition Flash Report does not propose a solution, for one is not clearly apparent. Rather, we raise the question and ask for your input. We’ll collect, assimilate, consider and share your proposed solutions. We welcome your thoughts and comments. Write me directly – it really is a matter of serious and immediate concern.

Sincerely,

Charles G. Meyst, Chairman/CEO

Business Partnering International, Ltd.
Vantage Place, 4327 Cox Road
Glen Allen, Virginia 23060 USA

Proper Agency Contact

Written by ChuckMeyst2015 on . Posted in Flash Reports

Flash Report – July 16, 2001

This BUSINESS DEVELOPMENT information is for agencyfinder.com Certified Agencies, Agency New Business Executives and agency subscribers. We communicate with registered member-agencies using e-mail.

CONTENTS:

1. Proper Agency Contact

PROPER AGENCY CONTACT

You’re getting this Flash Report either because you’re listed as your agency’s new business contact, or because someone listed you as the alternate. If you get duplicates of this, then you are listed incorrectly at both places. Please remove the alternate listing.

To expedite client invitations and see that your agency is included in appropriate new client opportunities, we ask that your agency’s primary contact be a senior executive with authority to make participation decisions.

ALL official e-mail correspondence from agencyfinder will show the sender as BPI’s Agencyfinder. Where appropriate, we may use a

priority code and/or we may ask for receipt confirmation.

Sincerely,

Charles G. Meyst, Chairman/CEO

Business Partnering International, Ltd.
Vantage Place, 4327 Cox Road
Glen Allen, Virginia 23060 USA

Summer New Business Adjustments

Written by ChuckMeyst2015 on . Posted in Flash Reports

Flash Report – May 22, 2001

This BUSINESS DEVELOPMENT information is for agencyfinder.com Certified Agencies, Agency New Business Executives and agency subscribers. We communicate with registered member-agencies using e-mail.

CONTENTS:

1. Summer New Business Adjustments
2. A Day Late and $37,500 Short
3. Fishing for New Business
4. Milwaukee’s M3A

SUMMER NEW BUSINESS ADJUSTMENTS

We’re just days away from the agency summer tradition — short Fridays. In good and in slow times, most agencies manage to grab some much-deserved R & R by making Fridays half-days.

So, while you’re all enjoying that special time, we’ll be slogging away 24/7 to help manage just one more great client search to award the business to one more great agency. Please send pictures and postcards of your summer tans!

As an aside, in our “Trophy Room,” and

elsewhere throughout our offices, not only do we have great agency work on display, but a growing collection of agency “coffee mugs.” If you wish to exert your undue agency influence, send us your MUG!

A DAY LATE AND $37,500 SHORT

I’m flattered that I was invited to author something for ANA’s May issue of The Advertiser dealing with Global Marketing and Financial Management. With finance as the topic, we took a fresh look at the whole issue of agency searches. The cost ramifications of an ill-managed review are staggering. Get your hands on a copy; the article starts on page 59. See if you agree. Or, call us and we’ll send you a copy.

FISHING FOR NEW BUSINESS

Not far from our headquarters here in Glen Allen, there are two “fish’n holes.” Yesterday, like always, there were more than 100 Directors of Fishing Development gathered around the first one, dipping expensive lures in and out. Most folks around these parts know that pond is depleted, with no more than a couple of fish left.

As usual, around the second hole (which we perate), there were about 10 Directors of Fishing Development. But our pond is crystal clear and full of great fish, because we stock it daily. We charge a flat fee of $1 per day; Why? Because it costs us to keep it clean and well-stocked.

Late that afternoon, like always, one fisher person saunters over from the first hole, and says “I don’t mind paying to fish in your pond — as long as you guarantee I’ll catch some fish.” I answer, as always, “That’s why there’s a fish market. But you’ll pay 30 times more, and that gets you just one.”

As I head home, I holler over to the gang at the first hole — “Come on over here and fish!” They all look up, smile, and shout back — “Thanks, but we don’t pay to fish!”

MILWAUKEE’S M3A

May 8th marked the spring meeting for the Milwaukee Association of Advertising Agencies. Scott Rackham of Meyer & Wallis invited agencyfinder to present to the group on “New Business Tips andTrends.” More than 30 members participated and heard our Chairman address new business from the agency’s perspective, then from the client, selector consultant and agencyfinder’s point-of-view.

If your organization needs to book an “expert” to present an agency topic, we can help. Contact Jay Mangan, Director of Agency Services at the number below.

Sincerely,

Charles G. Meyst, Chairman/CEO

Business Partnering International, Ltd.
Vantage Place, 4327 Cox Road
Glen Allen, Virginia 23060 USA

Search Statistics

Total Searches:
Searches This Month:
Searches This Year:

Partners:
InfoCommerce