Client Search News – March 25, 2002
This CLIENT SEARCH NEWS is for individuals registered @ agencyfinder.com. Forward to those in your company or others elsewhere involved in the advertising or public relations agency selection or review process.
Last week, a business friend commented “Yes, the economy is improving, but it appears people don’t have money to pay for it!”
He was talking about cash-flow, but there’s also a marketing lesson here. In this improving economy, nothing will be easy, and there will be losers. What worked a few years ago, won’t have a chance today. It won’t be sufficient to tout your product or service; in a way, you’ll have to help people find the money to pay for it.
TIME IS YOUR ENEMY
This emerging economy (if that’s true for your business) calls for bright, new, innovative marketing techniques. Agencies (advertising and public relations), like physicians, “practice” their trade. Unfortunately, marketing is frequently not as predictable as medicine, nor is the accreditation
process as stringent, so there is little margin for error.
If you don’t have an agency marketing partnership of some sort, now’s the time to consider one. If you do have one, take time to decide whether you’ve made your best choice for going forward. Delay is not an option; you must take decisive action now before your competition or your customers determine your corporate destiny.
You might not be ready to jump into a full-fledged agency search and review. If that’s the case, call us first. We provide no-cost consulting for each stage of your project. Agencyfinder is much more than an on-line directory and we work hard to earn that distinction.
Telephone us @ 804.346.1812 or Toll-Free 877-934-6337
What’s right for one client is different for another. Budget and location often play a significant role in identifying the best agency; so do personalities and creative styles.
Conducting an agency search MUST be done in confidence. Agencies should learn of your review from you, not from the press, not from media reps. Your review will be successful when you maintain control, and that’s done when YOU determine what are acceptable credentials – in experience, capabilities, creative, size, location and fees.
Find perfect candidates @ agencyfinder.com; now in our sixth year.
Log in: http://www.agencyfinder.com/advertiser-login.html
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Search and Find:
Advertising and marketing experts…
Identify and Invite:
Public relations professionals…
If You’re An Agency, Be Sought by: Manufacturers, retailers and service providers in need of marketing programs that work…
Charles G. Meyst, Chairman/CEO
Business Partnering International, Ltd.
Vantage Place, 4327 Cox Road
Glen Allen, Virginia 23060 USA