Years ago, as Publisher of Richmond LifeStyle Magazine, when we launched our inaugural issue my editor’s introduction mentioned something about birthing a magazine was like birthing a baby. Well, I just checked and “Gone With The Wind’s” maid Prissy actually claimed the opposite and said “I don’t know nothin’ ’bout birthing babies, Miss Scarlett!
There are distinct differences between babies and magazines, yet I can now attest to the fact that birthing this long-awaited new website was like birthing that new magazine … here the gestation period seemed to go on forever! But hallelujah, it’s “LIVE!” Please navigate to your heart’s content; discover fresh material, and if you find something broken that we missed, please let me know. Your comments are certainly welcome, but please, don’t call my baby ugly!
As I swarmed over our 2006-vintage website (we stretched that out, didn’t we!), I was repeatedly reminded just how many clients and agencies we introduced in that time. Thousands! Congratulations to each and every registered agency – that received, studied, telephoned, visited and pitched to win! I can’t name names here, but many of you will know I’m talking about YOUR agency. I’m talking about more than a few Fortune 100 companies; a bunch more Fortune 500 companies, but the majority don’t make the Fortune top lists. Most lack general public brand recognition; they’re one-notch below the visibility of the majors, yet to each of them, having a great and responsive agency partner is the difference between business life and business death.
My ambition and instruction to the AgencyFinder staff is to have “our” people talking with “your” people often. We’re your agent in the strictest sense, so we care what’s happening in your world. So we make a lot of phone calls. In doing that (for 14 years), we often run into the “New, New Business Manager” at a long-registered agency. During that encounter, we experience their natural reaction to what probably sounds like the infamous “bait & switch” sales pitch – Hi, we’re calling to update your information here at AgencyFinder …. After some degree of mutual animosity, we mention a client they won in one of our reviews and the newcomer remarks “Oh, that’s where they came from!!!” That’s the breakthrough that changes everything in our relationship. That may well be the case at your shop.
I hope you like what we’ve done. I hope clients like it and are drawn to the Registration page like a moth to a flame!