USA/North America

We’re conducting a brand evaluation search for an existing online retailer of fitness DVD’s and mobile App subscriptions.

Written by ChuckMeyst2015 on . Posted in Pitchcast, USA/North America

The Opportunity:  AgencyFinder is managing a brand evaluation search for an existing online retailer of fitness DVD’s and mobile App subscriptions. Original, hybrid workout developed by a former professional wrestling champ-turned-yogi for men who need a workout that will increase flexibility, improve cardiovascular health and is easy on the joints. They used our pull-down menu to identify their budget in the $75K – $150K range (exclusive of media and production) Location – Georgia USA

The Assignment: The require a creative firm that can help them evaluate their current brand and be their strategic partner in helping to expand into new markets. This may require re- inventing the brand from the ground up. Whether they re-name some of their products, or create extensions with a new look and feel, they need a company that can lend an experienced hand in redesigning an online product for growth. For the initial campaign, their focus will be on the rollout of their new Senior Fitness program. So in that respect, marketing to seniors will also be an important capability they are looking for.

Special Notes: They are looking for a shop that may have done marketing for companies like Gaiam, Beachbody, or fitness apps like DailyBurn, Peloton, or Nike Training Club. They’re looking for firms that “get it” when it comes to celebrity-driven products. And they prefer to work with people who understand their core fan base from the professional wrestling industry, as it completely shortcuts the need to educate people on the audience, effective media channels, etc.

Budget: $75K – $150K range (client to provide details during initial telephone interview)
Covers: Fees exclusive of media and production

Search Query: (desired but not mandatory agency attributes)

FIELDS SERVED: (some relevant categories)
E-commerce
Healthcare
Health & Fitness products
Sports Entertainment/WWE
Weight loss

SERVICES DESIRED:
Brand positioning
Corporate identity
Creative services (digital, non-traditional)
Internet marketing
Web site design & development

MARKET SPECIALIZATION:
Consumer – Male
Consumer – Female
Consumer – Mature

ACCEPTABLE BILLING ARRANGEMENTS:
Cost-based fees
Monthly retainer
Project billing
Variable hourly rates for employee category

MINIMUM YEARS IN BUSINESS: 2 years

ACCEPTABLE LOCATIONS REGION:
Any US

The Ideal Candidate: If this opportunity is in your agency’s “sweet-spot”

and you’d like to qualify for an invitation, you need to tell us and be …

Full-service advertising, integrated, direct or digital marketing firm
Be or become fee-paid at $500 US Registration @ AgencyFinder
Have capacity to take on and service this new account
Be or become up-dated within your agency profile
Have relevant category experience
Be prepared to move quickly

Power Company Keeps Lights on for Millions in the East – They Desire a New Agency with Electric & Public Utility Experience.

Written by ChuckMeyst2015 on . Posted in Pitchcast, USA/North America

We’re an Eastern utility and energy nuclear company (power company) dedicated to providing power to millions of state residents. Our goal is outstanding customer service and customer satisfaction, while providing power for prices well below the national average. We’re looking for an agency with full-service capabilities for our general market. Some of the services we’re seeking include: Media planning & buying, creative development, account management, digital media expertise, creative and media trafficking, campaign measurement, marketing research, and PR. More specifically we’re looking for an agency that has softer skills such as being business savvy, forward thinking, cost conscious, and utility industry expertise is a plus. Budget $1MM – $2.5MM.

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Oh Say Can You See – Or at Least Establish a Relationship With This Vision-Testing Expert

Written by ChuckMeyst2015 on . Posted in Pitchcast, USA/North America

Client is a medical instrumentation company dedicated to developing advances in preventive health care. Their non-evasive vision-testing is both a highly technical, and a healthcare vertical at its finest. This client, a manufacturer of modern visual electronics, has a specific limited-duration (project) on the table but if successful would lead to a long-term relationship. Client is a pioneer offering patented technology in their vision testing systems. Budget: TBA

Every Agency Needs a Fashion Account – Here’s Your Opportunity for an Unusual One

Written by ChuckMeyst2015 on . Posted in Pitchcast, USA/North America

This client owns and distributes two brands of eyelash growth serums. Located in the US but they practice business internationally.  Their business channels include direct to retail (wholesale), direct to reseller (direct sales), and eCommerce. They manage all aspects of the business, including manufacturing, packaging, shipping, packaging design and digital marketing.

Client recognizes that to move the company further, they need assistance in driving new customer acquisition for eCommerce, stronger marketing and collateral support for retail partners, and a complete remaking their social media presence and storytelling. Their overall goals is to dominate the prestige/mastige market for the non-prescription eyelash growth serums, internationally. Their full-service ad agency will partner to strategize on brand development, positioning, growth strategy and technology for both their lines. Their agency partner must be experienced in international growth, creative and innovative in storytelling, be open to new technologies, and open to educating the client.  Budget $750,001 – $1.5MM fees, production and media.

A Logistics & Marketing Challenge – Client Wants Agency to Recommend, Create and Manage Consistent Message Across Various Forms of Media

Written by ChuckMeyst2015 on . Posted in Pitchcast, USA/North America

Client offers residential, commercial, and municipal solid waste collection service. The website shows their Texas service area. The service area is mostly rural, but does include some larger cities. They are also currently growing in the Houston market. They want an agency that can recommend, create and manage a consistent message across various forms of media and help redevelop their website. They have no preconceived notion as to which one or how many media alternatives should be used, but have had some experience with direct mail. Open to hearing any and all thoughts for marketing and increasing the size, awareness, recognition, penetration and success of our company! Budget indicated: $100,001 – $250,000 

High-Tech West Coast Company Developed and Owns Patents on High-Volume Consumer Product. You have an Opportunity to Tell the World

Written by ChuckMeyst2015 on . Posted in Pitchcast, USA/North America

Can’t share too much publicly, but we want a technical ad agency that has prior experience working with engineering/technical firms and is research and data driven. We want help with market research and help finding potential applications for our unique battery chemistry. We would like an agency able to write technical articles on our behalf and provide the research necessary to help us find other applications for our batteries. Budget $100,001 – $250,000 for now

What’s The Old Expression; One Man’s Junk is Another Man’s Treasure? We Don’t Say Junk Anymore; Now It’s Recycle!

Written by ChuckMeyst2015 on . Posted in Pitchcast, USA/North America

Here’s a company that provides original equipment parts to those in the collision industry – and you wouldn’t recognize how this industry has evolved! If you elect to investigate this opportunity, you’ll get an education in the automotive recycling business. Marketing on this scale is new for them,  so they are looking forward to your illuminating discussions. Location – Midwest Headquarters  Budget:  $100,001 – $250,000 Fees, production and digital media

Have You Had Success Marketing a Financial Consulting Firm? This Multi-Location Group Wants to Talk

Written by ChuckMeyst2015 on . Posted in Pitchcast, USA/North America

We’re a long-established international risk management consulting firm. We are not insurance brokers, insurers, or re-insurers. We provide advice to corporations for a fee to help them obtain the most efficient and effective ways of transferring risk via insurance or other contractual means.  After many years without a formal marketing effort, we’re now ready to communicate our unique independent fee-only insurance and risk management services to potential clients who will benefit. To date all of our business has been by referral, and although we have grown every year we believe it is time to take the next step. We wish to formulate our approach so that it can lead to a steady stream of clients in various businesses for which we deep intellectual capital and proven success. Located in NY and FL. Budget $250,001 – $500,000 and TBD

Major Homebuilder With Projects in Western States Has Plans For Expansion and Needs an Agency That Can Grow As They Do

Written by ChuckMeyst2015 on . Posted in Pitchcast, USA/North America

We’re pursuing a growth strategy into new markets as well as further penetration into existing markets. Our emphasis is on building single family dwellings for entry level to move-up buyers. We are looking for an enterprise-level branding agency with experience in production homebuilding and that will be a real plus to help us scale up efficiently and with little ramp-up time. The agency we are looking for will have a fresh and energetic creative approach for application in digital media, our primary means of touching potential buyers as they begin home search, and to present a constant stream of ways to differentiate ourselves. Budget: $250,001 – $500,000 Fees & Production.

When is Too Much Too Much? When is Not Enough Not Enough? That’s The Message We Need Delivered – Can Your Agency Do It?

Written by ChuckMeyst2015 on . Posted in Pitchcast, USA/North America

Our business has to do with the old swimming hold, but not your Daddy’s old swimming hole. Ours and yours is concrete with filters and additives.  We manufacture, sell and market recreational pool and spa treatment chemicals for residential use. Looking for an agency to assist in developing and executing a marketing campaign to educate consumers on a specific issue they are likely unaware of and communicate the specific product we’ve developed to address that issue. Envision social media as one candidate. Budget: $100,001 – $250,000 Fees, production & media  Location: Southeast

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