Client Newsletters

Client Search News - February 07, 2002

This CLIENT SEARCH NEWS is for individuals registered @ agencyfinder.com. Forward to those in your company or others elsewhere involved in the advertising or public relations agency selection or review process.

Good Morning!

The experts are telling us that the economy is showing signs of recovery. If site registrations are any indication, I'd agree. Our January 2002 traffic was equal to March 2001, our highest volume month last year.

This is a good time to assess your need for professional outside marketing counsel. I like the simple definition for marketing - "the process of bringing goods or services to market." Having said that, it means that a host of processes are involved:

1. advertising
2. public relations
3. research
4. development
5. collateral materials
6. sales promotion
7. direct marketing
8. interactive marketing

5. trade shows
6. sales

You may have sufficient staff so that you don't need much outside help. Then again, maybe you favor hiring experts "as or when you need them." Whatever the case, the coming months will determine just how well your company fares in the improving economy.

If you already have an agency under contract, ask yourself:

1. Is their work for us exciting?
2. Are we getting what we pay for?
3. Do they think about us without being prodded?
4. If we need "full service", are THEY "full service?"
5. Do they fight for what they believe (and know?)
6. Do they respect us (our service or product?)
7. Do they understand our target market?
8. Have they explored ALL the options?
9. Are we their BEST client?
10. Do they generate a ROI?