This CLIENT SEARCH NEWS is for individuals registered @ agencyfinder.com. Forward to those in your company or others elsewhere involved in the advertising or public relations agency selection or review process.
CONTENTS:
1. If You're Involved & Chose to
Reduce Spending
2. It's Feast or Famine
IF YOU'RE INVOLVED & CHOSE TO REDUCE SPENDING
If - you're in any way involved with marketing for your company, you've got your hand full. Faced with a flagging economy, terrorist threats, the lurking war with Iraq, and now a major blizzard, corporate marketing executives and their agency marketing partners are being challenged like never before.
If - you haven't hunkered down with your trusted agency (ad or pr), it may be time to do so. Talk with them about options; talk about measuring what's working and about ROI. If you don't start examining things now, you may find your accounting or procurement departments assigned to
do so for you.
If - you've chosen to reduce spending, this might also be a good time to read Al Ries's arguments for public relations as put forth in his latest book "The Fall of Advertising and the Rise of PR." In a word, Al suggests, "build brands with public relations and defend brands with advertising." That topic alone is worth a meeting with your agency.
If - you don't have a trusted agency marketing partner, now's the time to get one. Agencyfinder can guide you through each and every step, even if you've never done so before.
REGISTER TO CONDUCT YOUR AGENCY SEARCH:
http://www.agencyfinder.com/advertiser-register.html
If - you'd like some "getting started" advice:
http://www.agencyfinder.com/advertiser-gettingstarted.html
If - you'd like some expert tricks & tips:
http://www.agencyfinder.com/advertiser-searchtips.html
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