Client Newsletters

IT'S FEAST OR FAMINE

It's amazing that different parts of the country, and different industries are experiencing such significant variations in activity. Some ad agencies report getting a flurry of RFP's or RFI's (Request for Proposals or Request for Information) and are hard-pressed to decide which get first priority. Yet others would give anything to be able to sit and speak with you to learn more about your marketing challenges.

That's why it may make sense to explore your options now. If you don't have an agency of record, or if you've decided your present agency is no longer sufficient, sit down and map your needs. List your most critical services - things like print or collateral production, corporate identity, direct marketing, sales promotions, viral marketing, events and community marketing, media planning and media buying, public relations, research, trade show production or support, custom publishing, broadcast radio or TV production, or web site design and development - to name just a few.

Previous experience in your industry is a common desire for most clients. If that's true for you, make it mandatory. Even the intended media recipient - as in - what market do you need to reach? Specify that too, including affluent, African-American, Asian,

You're looking, so you control. Set minimum requirements. Look for agencies that satisfy those and settle for nothing less.

If you have questions or need help, call us. The Agencyfinder service is sponsored by our Certified agencies, so you search and find, all at NO CHARGE.

Sincerely,

Charles G. Meyst, Chairman/CEO

Business Partnering International, Ltd.
Vantage Place, 4327 Cox Road
Glen Allen, Virginia 23060 USA